Lotus Interworks - Manager - Digital Marketing (8-10 yrs)

Key Responsibilities:

- Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels.

- Maximize ROAS for small businesses with limited budgets through strategic and cost-effective ad campaigns.

- Develop and implement out-of-the-box marketing strategies to drive engagement, conversions, and revenue growth.

- Monitor campaign performance in real-time, making data-backed adjustments to enhance results.

- Provide comprehensive performance reports, offering insights and actionable recommendations for improvement.

Requirements:

- 8+ years of total experience in digital marketing, with at least 5 years working with a brand.

- Proven track record of managing and scaling paid ad campaigns for small businesses in North America.

- Demonstrable success in achieving high ROAS with low budgets.

Strong expertise in Google Ads, Facebook Ads, and other paid media platforms.

- A portfolio or detailed case study showcasing how you successfully grew a small business with a limited monthly budget.

- Exceptional analytical skills, creativity, and ability to implement unconventional marketing strategies.

- Excellent communication and problem-solving skills, with the ability to work independently.

Preferred Qualifications:

- Experience working with multiple small businesses across different industries.

- Ability to collaborate with stakeholders and align marketing strategies with business goals.