Junior Campaign Manager - Meta Ads (2-5 yrs)

Job Title: Junior Campaign Manager - Meta Ads

Location: Remote]

Job Type: Full-time

Job Summary :

We are looking for a Junior Campaign Manager with a strong background in Meta ads to join our growing team. The ideal candidate will have at least 2 years of hands-on experience working in an agency setting, specifically managing lead generation campaigns for small and medium businesses in the USA market. The candidate must have a proven track record of successful campaigns with a focus on lead generation, and the ability to create, manage, and optimize campaigns for maximum impact.

Key Responsibilities :

- Create, execute, and manage Meta ads campaigns that align with client goals and objectives, ensuring lead generation success.

- Develop and implement strategies to generate high-quality leads for small and medium businesses in the USA.

- Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize campaigns.

- Conduct A/B testing on ad creatives, copy, targeting, and budget allocation to enhance campaign results.

- Manage campaign budgets, pacing, and performance, ensuring campaigns remain within the allocated spend and meet lead generation targets.

- Report on key KPIs, including impressions, leads, cost per lead (CPL), and return on ad spend (ROAS).

- Collaborate closely with clients to understand their business objectives, develop tailored campaign strategies, and report on results.

- Stay up-to-date with the latest trends in Meta advertising, lead generation tactics, and USA market specifics.

- Work closely with the creative team to develop ad creatives and optimize the customer journey.

- Troubleshoot campaign delivery issues and continuously optimize for better performance.

- Ensure campaigns adhere to Meta's advertising policies and guidelines.

Requirements :

- Minimum of 2 years of hands-on experience managing Meta ads campaigns in an agency setting.

- Proven experience in managing lead generation campaigns for small and medium-sized businesses (SMBs) in the USA market.

- Demonstrated success with a proven track record of optimizing and driving high-performing campaigns focused on lead generation.

- In-depth knowledge of Meta advertising platforms (Facebook Ads Manager, Instagram Ads, etc.) and analytics tools.

- Strong analytical skills to interpret campaign data and make data-driven decisions.

- Excellent communication and collaboration skills, with the ability to work effectively with both clients and internal teams.

- Experience with A/B testing, audience segmentation, and bidding strategies.

- Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.

- Deep understanding of lead generation metrics and KPIs, including CPL and ROAS.

- Experience working with creative teams to develop compelling ad creatives.

Preferred Skills :

- Familiarity with CRM tools and lead management systems.

- Knowledge of automation and AI-based marketing tools.