Lotus Interworks - Content Specialist (5-10 yrs)

Job Description: Content Specialist

Location: Remote

Shift: 7 PM - 4 AM IST

About Us:

Simplia is a digital marketing solutions provider dedicated to helping small business owners in the US grow and thrive. We specialize in offering tailored digital marketing services that empower our clients to increase their brand visibility, attract more customers, and achieve measurable results in a competitive market.

As a part of Initial Screening Process kindly fill the below Google form:

https://docs.google.com/forms/d/e/1FAIpQLSfc_m2HlLVRiaWHO0fvvBL997_peuSmRIhQx4duDm46qF9OXg/viewform?usp=sharing

Key Responsibilities/Prerequisites

- Understanding of US/North American Business Region: Develop and execute comprehensive content strategies tailored to the needs of US/North American clients.

- UX & Website Content: Develop clear, engaging, and conversion-driven copy for websites, landing pages, and digital experiences.

- Market Research: Conduct market research to identify trends and audience insights that inform content planning.

- Ad Copywriting Expertise: Craft persuasive ad copy for Google Ads, Meta (Facebook/Instagram), Craigslist, and other digital ad platforms to maximize CTR and conversion rates.

- Content Strategy & Planning: Build and execute content strategies aligned with business goals, audience needs, and SEO best practices.

- Multi-Channel Content Development: Create and repurpose content for blogs, email campaigns, and paid advertising.

- SEO-Optimized Content: Work closely with SEO experts to implement keyword insights, metadata, and internal linking strategies for search-friendly content.

- Performance Analysis: Analyze content performance metrics to continuously improve strategies and drive engagement.

- Editorial Calendars: Manage editorial calendars and ensure timely delivery of content across platforms.

- Provide Mentorship: Mentor and guide junior content creators, providing feedback and fostering a collaborative environment.

- Being Updated: Stay up-to-date with industry best practices and emerging trends in content marketing.

- Brand Consistency: Maintain a consistent brand voice and messaging across all digital touchpoints.

Qualifications :

- 5+ years of experience in content strategy or related roles, specifically with US/North American clients.

- Proven track record of creating and managing diverse content types, from written articles to multimedia assets.

- Strong understanding of SEO, content marketing, and analytics tools.

- Excellent communication and organizational skills, with a keen eye for detail.

- Ability to work independently and collaboratively in a fast-paced environment.

- Familiarity with project management tools and content management systems.

Simplia Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.