38 Lotus Interworks Jobs
Lotus Interworks - Specialist - Email Marketing (3-5 yrs)
Lotus Interworks
posted 1mon ago
Fixed timing
Key skills for the job
Key Responsibilities:
- Design, build, and implement email marketing campaigns using industry best practices.
- Segment email lists to target specific audiences effectively.
- Create engaging content that resonates with our clients' audiences and drives action.
- Analyze campaign performance metrics and report on key insights to improve future campaigns.
- Conduct A/B testing to optimize subject lines, content, and calls-to-action.
- Collaborate with cross-functional teams to align email marketing strategies with overall marketing goals.
- Stay updated on email marketing trends and best practices to ensure compliance and effectiveness.
- Manage and maintain email marketing platforms and tools.
Qualifications:
- 3+ years of experience in email marketing, preferably with US/North American clients.
- Proficiency in email marketing software (Mailchimp, HubSpot, Constant Contact).
- Strong understanding of email marketing metrics (open rates, click-through rates, conversion rates).
- Excellent copywriting and editing skills.
- Experience with marketing automation and CRM tools is a plus.
- Familiarity with A/B testing and data-driven decision-making.
- Creative mindset with attention to detail.
- Strong communication and project management skills.
Functional Areas: Other
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