Lotus Interworks - Specialist - Email Marketing (3-5 yrs)

Key Responsibilities:

- Design, build, and implement email marketing campaigns using industry best practices.

- Segment email lists to target specific audiences effectively.

- Create engaging content that resonates with our clients' audiences and drives action.

- Analyze campaign performance metrics and report on key insights to improve future campaigns.

- Conduct A/B testing to optimize subject lines, content, and calls-to-action.

- Collaborate with cross-functional teams to align email marketing strategies with overall marketing goals.

- Stay updated on email marketing trends and best practices to ensure compliance and effectiveness.

- Manage and maintain email marketing platforms and tools.

Qualifications:

- 3+ years of experience in email marketing, preferably with US/North American clients.

- Proficiency in email marketing software (Mailchimp, HubSpot, Constant Contact).

- Strong understanding of email marketing metrics (open rates, click-through rates, conversion rates).

- Excellent copywriting and editing skills.

- Experience with marketing automation and CRM tools is a plus.

- Familiarity with A/B testing and data-driven decision-making.

- Creative mindset with attention to detail.

- Strong communication and project management skills.