Lotus Interworks - Performance Marketer (3-5 yrs)

Key Responsibilities:

- Develop and execute end-to-end performance marketing campaigns across multiple channels including LinkedIn, TikTok, Meta (Facebook/Instagram), Google Ads, and other emerging platforms.

- Tailor campaigns to meet the specific needs of North American markets, optimizing for customer acquisition, brand awareness, and revenue generation.

- Create and manage paid media strategies for LinkedIn, Meta (Facebook/Instagram), Google Ads, and TikTok, ensuring high levels of engagement and conversion.

- Continuously monitor platform-specific trends and updates to optimize ad creative, audience targeting, bidding strategies, and campaign budgets.

- Analyze key metrics (e. , CPA, ROAS, CTR, CPC) to assess campaign performance and identify opportunities for improvement.

- Use A/B testing and other performance metrics to iterate on creatives, ad copy, targeting, and budget allocation to maximize ROI.

- Implement tracking and measurement tools to monitor performance, adjust strategies, and report on KPIs.

- Work closely with internal teams (creative, product, sales, etc. ) to ensure cohesive messaging and strategies.

- Provide regular reports and insights on campaign performance, highlighting successes, challenges, and optimization recommendations to stakeholders.

- Conduct deep analysis into customer behavior within the North American market to refine targeting and messaging.

- Stay up-to-date with industry trends, competitive landscapes, and customer preferences to continuously improve campaign results.

- Manage and optimize budgets across all platforms to ensure efficient spend and maximum ROI.

- Forecast and allocate resources effectively for short- and long-term campaigns.