Lighthouse Learning - Brand Manager - Kangaroo Kids (5-8 yrs)

ABOUT LIGHTHOUSE LEARNING

India's leading Early Childhood & K-12 Education company - Lighthouse Learning (formerly known as EuroKids International), is committed to delivering the Joy of Learning to students in the early childhood education and K12 segments. With its portfolio of brands - EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Centre Point Group of Schools (Nagpur), Heritage Xperiential Learning School, Lighthouse Learning is committed to delivering a holistic, nurturing and secure learning environment for children. With a network of over 1,850 pre-schools and 60 Schools, Lighthouse Learning empowers 1300+ women entrepreneurs across the nation.

Purpose:

The role holder will play the role of 'brand custodian', and maintain brand integrity across the business and marketing initiatives and communications. He/She will plan, implement, and monitor all Brand Marketing, Designing Brand Guidelines, Creative Conceptualization, End-to-End Campaign Planning, Social Media Marketing, and Calendar planning.

Role and responsibilities:

- Create high-quality marketing campaign messaging that drives Kangaroo Kids enrolments and franchise sign-ups

- Develop the brand positioning, messaging, and visual identity.

- Leading & managing a creative agency to develop and execute marketing collaterals

- Ideate, plan, and execute effective go-to-market media and rollout plans for campaign communication to the target audience

- Work with the PR agency to develop & execute a PR plan that will help the brand reach its target audience

- Collaborate with internal stakeholders to gather insights, and feedback, curate content, and obtain approvals.

- Work with the social media manager to implement social media marketing strategies that raise brand awareness, generate leads, and stay up-to-date with audience preferences

- Lead competitor analysis and develop strategies to improve brand positioning and messaging

- Track the performance of marketing campaigns and make adjustments as needed.

Experience and Qualification:

Essential:

- Bachelor's/ Master's degree in marketing, communications, or a related field.

- 4-5 years of experience in brand management, marketing, or a related field

- Strong understanding of marketing principles and best practices

- Excellent written and verbal communication skills

- Ability to work independently and as part of a team. Individual Role

- Proficiency in Microsoft Office Suite- Word, Excel, Powerpoint

Desirable:

- Knowledge of Website/UI-UX

- Knowledge of digital marketing

- Proficiency with Google Analytics