Naturals - Manager/Deputy Manager - Marketing Communications (3-5 yrs)

Job Title: Marketing Communication Manager / Dy. Manager.

Location: Chennai, Tamil Nadu.

Experience: 3-5 years.

Company Description:

Groom India is India's largest beauty salon chain with over 800 outlets nationwide. Our diverse formats, including Naturals Salon, Nails & Beyond, Page 3, Bae, Ayur, and Star Secrets, cater to a wide range of beauty and grooming needs, making us a trusted name across the country.

Job Description:

- As a Marketing Communication Manager, you will play a crucial role in devising and executing marketing communication strategies aligned with the business objectives of Naturals Salon.

- You will be responsible for creating and managing the marketing calendar, budget allocation, and execution of integrated marketing campaigns across various platforms.

- Additionally, you will oversee loyalty programs, CRM, media relations, content creation, and ensure the consistency of brand messaging across all customer touchpoints.

Key Responsibilities:

- Marketing Communication Calendar: Develop and manage a comprehensive marketing communication calendar that aligns with business objectives, key events, product launches, and promotional periods throughout the year.

- Campaign Strategy: Plan, execute, and optimize integrated marketing campaigns that enhance brand visibility, engagement, and customer loyalty.

- Loyalty Program & CRM: Oversee customer loyalty programs and CRM initiatives to enhance customer retention, drive repeat business, and increase customer lifetime value.

- Content Management: Manage content creation for all digital and offline channels, ensuring the content resonates with target audiences and supports business objectives.

- Media & PR Management: Develop and execute media relations strategies, secure press coverage, manage media partnerships, and handle PR activities to enhance the brand's reputation.

- Promotions & Franchise Campaigns: Design and manage franchise-specific campaigns, ensuring alignment with the brand's overall messaging and business goals.

- Budget Management: Allocate and manage the marketing budget effectively to ensure resources are used efficiently and campaigns deliver the highest ROI.

- Performance Analysis: Monitor and analyze campaign performance, using data insights to refine strategies and improve marketing effectiveness.

- Customer Service & Engagement: Oversee customer service initiatives and ensure that marketing strategies enhance the overall customer experience at salons.

- Marketing Automation: Implement and optimize marketing automation tools to streamline communication, improve customer engagement, and enhance operational efficiency.

Skills & Qualifications:

- Master's degree in Marketing, Communications, Business, or a related field.

- 3-5 years of experience in marketing communication, preferably in the beauty, salon, or service industry.

- Strong experience in creating and managing marketing communication calendars, aligned with business objectives.

- Proven experience in budget management, with a focus on ROI and resource allocation.

- Expertise in loyalty programs, CRM systems, and customer engagement strategies.

- Strong understanding of digital marketing, social media, content creation, and marketing automation tools.

- Excellent communication, writing, and editing skills.

- Ability to manage media relations, PR activities, and influencer partnerships.

- Analytical mindset with experience in measuring campaign performance and optimizing strategies.

- Strong project management skills and the ability to handle multiple tasks and deadlines in a fast-paced environment.