Jaipur Rugs - Manager - Communication (5-6 yrs)

Communications Manager

About Jaipur Rugs:

Jaipur Rugs is a globally recognized brand known for its craftsmanship, sustainability, and social impact in the handmade rug industry. As a pioneer in preserving the age-old art of rug weaving, we are committed to empowering artisans and creating timeless designs that resonate with customers worldwide.

Role Summary:

- The Communications Manager will lead the development and execution of strategic communication initiatives to enhance Jaipur Rugs' brand visibility, reputation, and engagement with key stakeholders.

- This role requires a blend of creative and analytical skills to manage internal and external communications across multiple platforms.

Key Responsibilities:

Strategic Planning:

- Develop and implement a comprehensive communication strategy aligned with the company's vision and goals.

- Monitor and evaluate the effectiveness of communication campaigns, adjusting strategies as necessary.

Content Creation:

- Craft compelling content for press releases, newsletters, blogs, and social media channels.

- Oversee the creation of marketing materials such as brochures, presentations, and product catalogues.

Media Relations:

- Build and maintain strong relationships with journalists, influencers, and media outlets.

- Coordinate press events, interviews, and media coverage to ensure positive brand representation.

Internal Communications:

- Develop initiatives to keep employees informed and engaged, including newsletters, town halls, and internal announcements.

- Collaborate with HR and leadership to drive company culture through communication.

Digital Communications:

- Oversee website content management and SEO strategies.

- Manage social media platforms to ensure consistent messaging and engagement.

Brand Management:

- Ensure brand consistency across all communication channels.

- Act as a brand ambassador, promoting the core values and mission of Jaipur Rugs.

Crisis Management:

- Handle communication during crisis situations to protect the company's reputation.

Research and Reporting:

- Conduct market research to understand target audiences and industry trends.

- Prepare detailed reports on communication activities and their impact.

Qualifications and Skills:

- Bachelor's/Master's degree in Communications, Public Relations, Marketing, or a related field.

- Minimum of 5 years of experience in corporate communications, public relations, or a similar role.

- Exceptional writing, editing, and verbal communication skills.

- Strong understanding of digital marketing, including social media and SEO.

- Experience in media relations and handling press events.

- Proficiency in content creation tools and platforms.

- Ability to manage multiple projects in a fast-paced environment.

- A creative thinker with excellent analytical and problem-solving skills.