Jaipur Rugs - Head - eCommerce (4-5 yrs)

Job Description:

Responsibilities:

- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.

- Develop and implement ecommerce strategy in order to improve website performance.

- Work with developers to improve website speed.

- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition.

- Re-Platforming website to new CMS, making website mobile capable.

- Research market in order to discover new trends and technologies in order to improve website performance.

- Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs.

- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.

- Develop content calendar and oversee website uploads and landing pages development.

- Report on performance.