Digital Analytics Lead

10-15 Years Experience in managing google analytics

• Google Tag Manager & Google Analytics Management: Oversee the implementation, configuration, and maintenance of GTM and GA4, ensuring accurate and consistent data collection across websites and mobile apps.
• Data Tracking & Reporting: Manage the intake process for tracking and reporting requests from business partners, prioritizing requests, and ensuring timely implementation.
• Continuous assessment: Analyze performance, identify areas and Make data-driven recommendations for improvement in website/app user experience, marketing strategies, and digital channels.Work hours: Available for meetings and discussions until 12 noon CST
• Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
• Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
• Azure DevOps Management: Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives.
• Google Marketing Platform (GMP) Expertise: Leverage other GMP products (e.g., BigQuery, Google Ads, Search Console) as needed to enhance data analysis and reporting capabilities.
• Data Analysis & Insights: Conduct in-depth analysis of custom events, channel performance, campaign effectiveness, and funnel conversion rates, providing actionable insights and recommendations.
• User Journey Analysis: Map out user journeys, analyze user behavior, and identify opportunities for optimization across various channels, campaigns, and funnels (e.g., e-commerce, lead generation).
• KPI Development & Measurement: Define and implement key performance indicators (KPIs) aligned with business objectives, providing regular reporting and analysis on performance across multiple business units/brands.
• Process Improvement: Collaborate with Business Systems Analysts and Business Analysts to optimize the tracking and reporting request process, creating and prioritizing User Stories within Azure DevOps.
• Cross-Functional Collaboration: Act as a liaison between Product Management, Developers, Business Systems Analysts, Business Analysts, and other stakeholders to translate business requirements into technical specifications for data tracking.

• Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field.
• Proven experience (10+ years) in digital analytics, with a strong focus on GTM and GA4.
• Deep understanding of web analytics principles, data tracking methodologies, and digital marketing KPIs.
• Proficiency in configuring and managing GTM containers, tags, triggers, and variables.
• Experience with GA4 implementation, event tracking, custom dimensions/metrics, and reporting.
• Familiarity with other GMP products (BigQuery, Google Ads, Search Console) is a plus.
• Experience working with cross-functional teams and managing stakeholder expectations.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Experience using Azure DevOps (Visual Studios) or similar project management tools.
• Experience with SQL is a plus.