Manager - Marketing @ Hyderabad

Main Purpose

• We are seeking a strategic Marketing Manager to lead all non-digital marketing activities, including branding, promotional materials, sales tools, workshops, events, trade fairs. market & Customer insights, analytics, and driving impactful marketing initiatives.
• Collaborate with the Digital Marketing team to drive business development and lead generation across all segments.

Key Tasks & Responsibilities

Non-Digital Marketing & Sales Support

• Lead branding, selling tools, promotional materials, and event management, including trade fairs, workshops, and exhibitions.
• Coordinate with Sales for customer engagement initiatives and marketing collateral, selling tools.
• Collaborate with apex trade bodies and associations to drive engagement through webinars, meetings, and promotional campaigns.
• Organize physical seminars for Cylinder franchisee prospects and webinars for industrial suspects.
• Facilitate and drive the Customer & Retail Excellence Communities (CEC & REC) to enhance sales performance and market outreach.

Market Insights & Analytics

• Conduct periodic reports and analytics on customer engagement, NPS, and market trends.
• Work closely with Sales and desk research teams to build and utilize customer databases for targeted marketing campaigns.

Collaboration with Digital Marketing

• Support digital campaigns by providing content, themes, and campaign insights, ensuring alignment with overall marketing objectives.
• Measure and enhance campaign performance using the build-learn-measure approach to drive higher lead generation.
• Coordinate digital customer engagement activities in partnership with the Digital Marketing team.

Qualification

• MBA in Marketing preferred; an engineering background is a plus.
• Experience: 7-8 years in a similar role within a retail business with a dealer/distributor network.
• Strong working knowledge of Digital Marketing.

Key Competencies

• Strong people management, communication, and presentation skills.
• Logical, analytical, and strategic thinker.
• Self-driven with the ability to lead and implement initiatives effectively.