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Lennox India Technology Centre

Compare

3.8

based on 119 Reviews

97 Lennox India Technology Centre Jobs

Digital Analytics Lead

Lennox India Technology Centre

3.8

based on 119 Reviews

10-15 years

Chennai

1 vacancy

Digital Analytics Lead

Lennox India Technology Centre

posted 13hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis SQL Business Analytics Project Management Google Analytics

+ 3 more

Job Description

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

10-15 Years Experience in managing google analytics

Google Tag Manager & Google Analytics Management: Oversee the implementation, configuration, and maintenance of GTM and GA4, ensuring accurate and consistent data collection across websites and mobile apps.
Data Tracking & Reporting: Manage the intake process for tracking and reporting requests from business partners, prioritizing requests, and ensuring timely implementation.
Continuous assessment: Analyze performance, identify areas and Make data-driven recommendations for improvement in website/app user experience, marketing strategies, and digital channels. Work hours: Available for meetings and discussions until 12 noon CST
Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
Azure DevOps Management: Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives.
Google Marketing Platform (GMP) Expertise: Leverage other GMP products (e.g., BigQuery, Google Ads, Search Console) as needed to enhance data analysis and reporting capabilities.
Data Analysis & Insights: Conduct in-depth analysis of custom events, channel performance, campaign effectiveness, and funnel conversion rates, providing actionable insights and recommendations.
User Journey Analysis: Map out user journeys, analyze user behavior, and identify opportunities for optimization across various channels, campaigns, and funnels (e.g., e-commerce, lead generation).
KPI Development & Measurement: Define and implement key performance indicators (KPIs) aligned with business objectives, providing regular reporting and analysis on performance across multiple business units/brands.
Process Improvement: Collaborate with Business Systems Analysts and Business Analysts to optimize the tracking and reporting request process, creating and prioritizing User Stories within Azure DevOps.
Cross-Functional Collaboration: Act as a liaison between Product Management, Developers, Business Systems Analysts, Business Analysts, and other stakeholders to translate business requirements into technical specifications for data tracking.

Qualifications

Bachelors degree in Marketing, Business, Analytics, Computer Science, or a related field.
Proven experience (10+ years) in digital analytics, with a strong focus on GTM and GA4.
Deep understanding of web analytics principles, data tracking methodologies, and digital marketing KPIs.
Proficiency in configuring and managing GTM containers, tags, triggers, and variables.
Experience with GA4 implementation, event tracking, custom dimensions/metrics, and reporting.
Familiarity with other GMP products (BigQuery, Google Ads, Search Console) is a plus.
Experience working with cross-functional teams and managing stakeholder expectations.
Strong analytical skills, with the ability to translate data into actionable insights.
Excellent communication, presentation, and interpersonal skills.
Experience using Azure DevOps (Visual Studios) or similar project management tools.
Experience with SQL is a plus.