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114 Lennox India Technology Centre Jobs
Digital Analytics Lead
Lennox India Technology Centre
posted 1mon ago
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Flexible timing
Key skills for the job
Job Description
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description 10-15 Years Experience in managing google analytics
- Google Tag Manager & Google Analytics Management: Oversee the implementation, configuration, and maintenance of GTM and GA4, ensuring accurate and consistent data collection across websites and mobile apps.
- Data Tracking & Reporting: Manage the intake process for tracking and reporting requests from business partners, prioritizing requests, and ensuring timely implementation.
- Continuous assessment: Analyze performance, identify areas and Make data-driven recommendations for improvement in website/app user experience, marketing strategies, and digital channels. Work hours: Available for meetings and discussions until 12 noon CST
- Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
- Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
- Azure DevOps Management: Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives.
- Google Marketing Platform (GMP) Expertise: Leverage other GMP products (e.g., BigQuery, Google Ads, Search Console) as needed to enhance data analysis and reporting capabilities.
- Data Analysis & Insights: Conduct in-depth analysis of custom events, channel performance, campaign effectiveness, and funnel conversion rates, providing actionable insights and recommendations.
- User Journey Analysis: Map out user journeys, analyze user behavior, and identify opportunities for optimization across various channels, campaigns, and funnels (e.g., e-commerce, lead generation).
- KPI Development & Measurement: Define and implement key performance indicators (KPIs) aligned with business objectives, providing regular reporting and analysis on performance across multiple business units/brands.
- Process Improvement: Collaborate with Business Systems Analysts and Business Analysts to optimize the tracking and reporting request process, creating and prioritizing User Stories within Azure DevOps.
- Cross-Functional Collaboration: Act as a liaison between Product Management, Developers, Business Systems Analysts, Business Analysts, and other stakeholders to translate business requirements into technical specifications for data tracking.
- Bachelors degree in Marketing, Business, Analytics, Computer Science, or a related field.
- Proven experience (10+ years) in digital analytics, with a strong focus on GTM and GA4.
- Deep understanding of web analytics principles, data tracking methodologies, and digital marketing KPIs.
- Proficiency in configuring and managing GTM containers, tags, triggers, and variables.
- Experience with GA4 implementation, event tracking, custom dimensions/metrics, and reporting.
- Familiarity with other GMP products (BigQuery, Google Ads, Search Console) is a plus.
- Experience working with cross-functional teams and managing stakeholder expectations.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Experience using Azure DevOps (Visual Studios) or similar project management tools.
- Experience with SQL is a plus.
Employment Type: Full Time, Permanent
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based on 126 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Lennox India Technology Centre Benefits
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Work From Home 
Cafeteria Health Insurance Job Training
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Lennox India Technology Centre Chennai Office Location
Chennai, Tamil Nadu Office
Headquarter
Lennox India Technology Center, Unit No :1, 13 Floor, Crest Building, Ascendas International Tech Park, Taramani Road, Chennai, Tamil Nadu, IN
Chennai, Tamil Nadu
600112
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