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Web Analytics Specialist/Mgr
5-8 years
Bangalore / Bengaluru
1 vacancy
Web Analytics Specialist/Mgr
Adobe
posted 11d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
The Web & Testing Analyst role within the A.com DMe Analytics team at Adobe is focused on driving customer insights and analytics for the Digital Media business, specifically for Adobes website, Adobe.com . This position requires expertise in web analytics, A/B and multivariate testing, and working with a variety of tools within the Adobe Marketing Cloud and Big Data environments.
Responsibilities:
Assess, interpret & analyze data to deliver insight and understanding of customer behavior on Adobe.com. Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and delivering a detailed analysis of the test results and create test summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business collaborators.
Proactively identify and analyze trends within the data to understand visitor behavior, market dynamics, and site performance metrics. Use Adobes analytics tools to analyze test results, provide interpretation and recommendations to aid marketing decision making.
Partner with Marketing, Finance, Product team and eCommerce teams to support RTB process, Launch measurements etc. Ability to understand different Adobe data sources to drive all the cross-surface journey optimization.
Partner with Data engineering team to build comprehensive reports and dashboards to visually communicate key insights, deliver findings in a clear format. Make complex findings easily understandable, by highlighting key takeaways and actionable recommendations.
Skills/Qualifications:
- Bachelors degree required along with practical business experience in analyzing data. MBA or equivalent in a quantitative field like Economics, Statistics, Engineering, or IT a plus
- Experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred.
- Experience with web analytics tools such as Adobe Analytics (strongly preferred), CJA, Google Analytics, or Core Metrics
- The candidate should be proficient in programming languages such as R, Python, or SQL for data extraction and data integration tasks.
- Expert in AB testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to extract relevant business insights across multiple tests.
- Knowledge of test design and combining disparate data sources is a plus.
Employment Type: Full Time, Permanent
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What people at Adobe are saying
Web Analytics Specialist salary at Adobe
reported by
2
employees
with 5-8
years exp.
₹23.6
L/yr - ₹30.1
L/yr
232%
more
than the average Web Analytics Specialist Salary in India
View more details
What Adobe employees are saying about work life
based on 999 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Adobe Benefits
Submitted by Company
Physical wellbeing Wellbeing reimbursement program Support in times of need Financial wellbeing Mental health care Emotional wellbeing
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Adobe Bangalore / Bengaluru Office Location
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Bengaluru
Karnataka 560087
Karnataka 560087
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