Digital Analytics Specialist

Role & responsibilities

1. Customer Data Platform (CDP) Management

• Responsibilities:
• Oversee the implementation, configuration, and maintenance of CDPs to centralize customer data.
• Integrate CDP with other systems, such as multiple data sources, CRM, marketing automation tools, and multiple analytics platforms.
• Ensure data accuracy, consistency, and compliance with privacy regulations (e.g., GDPR, CCPA).
• Manage customer segmentation to enable personalized marketing and customer experience strategies.

2. Marketing Automation

• Responsibilities:
• Design, implement, and optimize marketing automation workflows.
• Develop audience segmentation strategies for personalized campaigns.
• Monitor campaign performance and provide insights for continuous improvement.
• Collaborate with marketing teams to create data-driven customer engagement strategies.

3. Digital Business Analytics

• Responsibilities:
• Analyse digital performance metrics across websites, apps, and campaigns.
• Build and maintain dashboards to track business-critical KPIs.
• Collaborate with CXOs and HoDs to define and execute analytics use cases.
• Deliver predictive insights across the full product lifecycle to enhance business outcomes.

Key Competencies:

• Execution Excellence:
• Detail oriented, ability to deliver high-quality, actionable insights and solutions on time.
• Collaboration:
• Proven track record of working with cross-functional teams and multiple vendors to drive business outcomes.
• Experience collaborating with cross functional department heads / multiple product owners for different projects
• Adaptability:
• Thrives in a VUCA environment, effectively managing complexity and ambiguity and people dynamics
• Analytical Thinking:
• Strong problem-solving skills with a data-driven mindset.
• Influence & Leadership:
• Ability to align diverse stakeholders around analytics-driven decision-making.

Work Environment:

• 100% work from Office. Office is at BLR airport
• Dynamic environment offering opportunities for growth and innovation
• Many of the solutions being developed are airport firsts and are not established tech solutions even in larger and more advanced airports across the world
• Diverse team members with rich domain expertise and industry thought leadership

Preferred candidate profile

• 6+ years experience in digital analytics, with relevant experience managing 1) CDPs, 2) marketing automation, and 3) business analytics for digital products. Should have first hand implementation experience in handling at least 2 out of 3 areas mentioned above with proven ROI for business.
• Proven expertise in handling analytics across the full product lifecycle, from digital product development to post-launch optimization.
• Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics), data visualization tools (e.g., Tableau, Power BI), and programming languages (e.g., Python, SQL).
• Experience integrating CDPs and automation tools with marketing and business systems. Should have handled minimum 2 cycles of end to end implementation.
• Good experience of digital platform analytics is required to plan and suggest what forward-looking enablements should be considered for further customer acquisition and retention
• Potential candidates Client success managers working with CRM companies, or marketing Automation companies. Should not be job hopper and have steady employment with min 1.5 to 2 years experience per organization