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Thompson Rivers University

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10 Thompson Rivers University Jobs

Senior Manager - Digital Analytics

Thompson Rivers University

3-6 years

Mohali

1 vacancy

Thompson Rivers University

posted 18d ago

Job Role Insights

Key skills for the job

Digital Marketing Data Analysis Business Analytics Social Media Marketing Analytical Chemistry Google Analytics

+ 3 more

Job Description

Job Title: Senior Digital Analytics Manager
Location: Chandigarh, India
Department: Delivery
Reports To: Director of Customer Growth and Lifecycle Marketing
Job Type: Full-Time

About Us:

TRU IT is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. Were architects of online experiences, innovators in the digital landscape, and partners in our clients success stories. Our journey began with a simple yet powerful vision to transform businesses through strategic and creative digital solutions.

At TRU IT, we pride ourselves on a holistic approach to digital excellence. We dont just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether its web development, design, digital marketing, or emerging technologies, were here to navigate the complexities and deliver solutions that make a lasting impact.

Position Overview:

We are seeking an experienced Senior Data & Analytics Specialist with expertise in Snowflake, BigQuery, and Python, as well as hands-on experience in model development and digital marketing analytics. The ideal candidate will be responsible for managing, analyzing, and interpreting data to drive business decisions and optimize digital marketing strategies. They will work closely with cross-functional teams to develop insights, create reports, and enhance data-driven marketing efforts.

Job Location and Address:

This requirement is Full Time and working from the office only. No Hybrid or Remote is available. The Incumbent is required to work in the following location:

Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071

Responsibilities:

1. Data Management & Analysis:

Develop, maintain, and optimize databases using Snowflake, BigQuery etc.

Write and maintain Python scripts for data processing and analysis.

Collaborate with stakeholders to identify data requirements and provide actionable insights.

2. Digital Analytics & Reporting:

Use Adobe Analytics, Google Analytics, and other tools to analyze website and campaign performance.

Manage Google Tag Manager for setting up tracking and event tracking on websites.

Create and automate reports using MCI and Looker Studio to present insights and KPIs to stakeholders.

Analyze Marketing and Programmatic campaigns to optimize ROI.

3. Collaboration & Communication:

Work closely with marketing, product, and data science teams to ensure alignment of data initiatives with business objectives.

Present analytical findings and insights in a clear and actionable manner to stakeholders.

Support the development of marketing strategies through data-driven insights.

4. General Tasks:

Perform day-to-day activities using Microsoft Office and other productivity tools.

Stay updated on industry trends and emerging tools related to data analytics, digital marketing, and social media.

Requirements

Bacheloror Masterdegree in Data Science, Computer Science, Marketing, Business Analytics, or a related field.

9+ years of experience in data analysis, digital marketing analytics, and social media management.

Proven expertise in Snowflake, BigQuery , and Python.

Proficiency in Adobe Analytics, Google Analytics , and Google Tag Manager.

Hands-on experience with Looker Studio for report creation and data visualization.

In-depth knowledge of SMO, SMM, PPC, Branding and Amazon Marketing.

Strong analytical, problem-solving, and communication skills.

Ability to work in a fast-paced, dynamic environment and manage multiple projects.

Benefits

Competitive salary and benefits package.

Opportunities for professional growth and development.

A collaborative and innovative work environment.