Vice President - Marketing

Vice President - Marketing

The Vice President of Marketing will play a pivotal role in shaping the strategic marketing direction, driving brand awareness, and leading demand generation efforts for the organization. This executive-level leader will work collaboratively with internal stakeholders to develop and execute innovative marketing strategies that align with business objectives, position the company as a leader in the IT services industry, and drive customer acquisition and retention.

Key Responsibilities:

1. Strategic Marketing Leadership:

• Develop and oversee the organizations marketing strategy to achieve business goals, including revenue growth, market share expansion, and enhanced brand visibility.
• Monitor industry trends, market conditions, and competitor activities to identify new opportunities and ensure a competitive advantage.

2. Brand Management and Positioning:

• Establish and maintain a compelling brand identity that resonates with target audiences and communicates the companys value proposition effectively.
• Lead initiatives to enhance the organizations reputation as a thought leader in the IT services sector through strategic content, events, and partnerships.

3. Account Based Marketing ( ABM)

• Target account selection based on revenue potential, industry or strategic importance
• Personalization and tailored marketing campaigns based on needs, pain points and goals
• Multi Channel Engagement through digital and personalized marketing campaigns
• Account insights leveraging data, analytics to understand account needs and engagement

4. Demand Generation and Lead Acquisition:

• Design and implement multi-channel marketing campaigns to drive demand and generate qualified leads.
• Optimize the use of digital marketing strategies, including SEO/SEM, social media, email marketing, and performance analytics, to achieve measurable results.

5. Team Leadership and Development:

• Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Establish clear KPIs and accountability within the marketing function to ensure alignment with organizational goals.

6. Collaboration with Sales and Competency Teams:

• Partner with the sales team to align marketing efforts with sales strategies and drive revenue growth.
• Collaborate with competency teams to effectively communicate the value of IT services offerings and ensure successful productization of services.

7. Budgeting and Resource Allocation:

• Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Evaluate and implement marketing tools, platforms, and technologies to enhance team capabilities and streamline operations.

8. Customer-Centric Initiatives:

• Utilize customer insights and data analytics to drive marketing decisions, improve customer engagement, and enhance the overall customer journey.
• Lead efforts to gather and leverage customer feedback to refine messaging, campaigns, and service offerings.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred.
• 15+ years of progressive experience in marketing leadership roles, with a proven track record in the IT services industry or related technology sectors.
• Deep understanding of IT services marketing, including demand generation, content marketing, and account-based marketing (ABM).
• Proficiency in marketing analytics and tools such as HubSpot, Marketo, Salesforce, or similar platforms.
• Exceptional leadership, communication, and decision-making skills.
• Ability to think strategically while managing tactical execution.
• Demonstrated success in building and managing high-performing teams.
• Experience working in a fast-paced, dynamic environment with global teams and stakeholders.

Key Competencies:

• Strategic Vision and Execution
• Analytical and Data-Driven Decision Making
• Strong Business Acumen
• Leadership and Team Building
• Excellent Communication and Presentation Skills
• Innovation and Creativity

Why Join Us?

We are known for our culture and people orientation as a company. In addition, the founders are fully invested in the sales and marketing function and believe that if we articulate our story right we get the right attention from the marketplace. This is an exciting opportunity to join a leading IT services organization that is transforming the way businesses operate. As the Vice President of Marketing, you will have a significant impact on the company’s growth and success while shaping the future of technology-driven solutions for our clients.

Location: Open

Reports to: Founder and President

Compensation: Competitive salary with performance-based incentives and benefits.