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Engaged Employer

Zycus Infotech

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2.9

based on 448 Reviews

Video summary

157 Zycus Infotech Jobs

Vice President - Marketing

Zycus Infotech Pvt Ltd

2.9

based on 448 Reviews

12-15 years

Mumbai, Pune, Bangalore / Bengaluru

1 vacancy

Vice President - Marketing

Zycus Infotech

posted 3mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SEO Social Media Marketing Procurement Email Marketing Analytical Chemistry

+ 4 more

Job Description

Zycus is seeking a VP of Marketing with B2B SaaS expertise who will lead and execute integrated marketing strategies to position Zycus as a market leader. You ll lead global GTM, Demand generation, product marketing, content, SEO, and digital marketing strategies.

Key Responsibilities:

Marketing Leadership : Lead the overall marketing strategy, aligning marketing goals with business objectives for global markets.
Product Marketing : Develop and execute product marketing strategies, positioning Zycus solutions effectively in the market.
Content and SEO Strategy : Own content strategy across various channels, ensuring SEO optimization and driving organic traffic to Zycus website and platforms.
Digital Marketing : Create and manage global digital marketing campaigns, including email marketing, paid media, and social media strategies.
Integrated Marketing Campaigns : Plan and execute cross-channel marketing campaigns, including email, social, events, webinars, and digital marketing.
Global Outreach : Develop region-specific campaigns and strategies to target and engage enterprise clients across different geographies.
Team Leadership : Build and manage a high-performing marketing team, nurturing talent and fostering collaboration between departments.
Marketing Metrics : Track, analyze, and report on marketing KPIs to measure success and make data-driven decisions for continuous improvement.

Skills and experience:

15+ years of experience in marketing, with at least 5 years in a leadership role in SAAS B2B companies.
MBA in Marketing from a Premier Business School like IIM
Proven experience in product marketing , content creation , SEO , and digital marketing .
Strong knowledge of global marketing strategies and experience in executing marketing plans for different geographies.
Expertise in building and executing integrated marketing campaigns across multiple channels.
Strategic and Analytical mindset with the ability to interpret data and insights to inform decision-making
Strong leadership skills with the ability to build, motivate, and lead a diverse marketing team.
Excellent communication and project management skills.
Ability to work in a fast-paced, dynamic environment, adapting to business needs and marketing trends.

Why Should You Join Us

Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
A Market Leader: Zycus is recognized by Gartner (world s leading market research analyst) as a Leader in Procurement Software Suites.
Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
Get a Global Exposure: You get to work and deal with our global customers.
Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality.

#MeantforMore

Employment Type: Full Time, Permanent

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