Associate Vice President/Vice President - Marketing - Education (8-15 yrs)

Job Title: AVP/ Vice President - Marketing

Location: Kolkata

Experience: 8+ years (3+ years in a leadership role preferred)

Type: Permanent

Role Overview:

We are seeking a dynamic and strategic marketing leader to drive the marketing and branding efforts of a pioneering skills-focused university. This role involves developing and executing marketing strategies, enhancing brand visibility, driving lead generation, and fostering industry collaborations to support business growth. The ideal candidate will have extensive experience in marketing, particularly in education or similar sectors, with a proven ability to lead teams, build partnerships, and achieve measurable outcomes.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies to enhance visibility and student enrollment.

- Strengthen the brand's presence across digital and traditional platforms.

- Collaborate with industry partners to foster impactful joint marketing initiatives.

- Drive lead generation and manage the business pipeline to achieve targets.

- Build and lead a high-performing marketing team.

- Oversee digital marketing efforts, including SEO, SEM, and social media campaigns.

- Represent the organization at industry events and forums.

Qualifications:

- Master's degree in Marketing, Business Administration, or related fields.

- Marketing experience, including leadership roles (preferably in education).

- Hands-on experience in digital marketing platforms like Google and Meta.

- Strong interpersonal, communication, and leadership skills.

Preferred Attributes:

- Strategic thinker with a data-driven approach.

- Passionate about innovation and bridging the skill gap.

- Adaptable to a fast-paced, dynamic environment.

Note: This role requires extensive travel.