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13 Jaro Education Jobs

Jaro Education - Head - Digital Marketing (8-15 yrs)

8-15 years

Jaro Education - Head - Digital Marketing (8-15 yrs)

Jaro Education

posted 27d ago

Job Description

Head - Digital Marketing - Jaro Education


Job Title: Head of Digital Marketing

Location: Mumbai

About Jaro Education:

- Jaro Education is a leading EdTech company transforming professional education by offering top-notch online and blended learning programs in collaboration with reputed universities and institutions.


- We are committed to providing high-quality, flexible learning solutions for working professionals seeking career advancement.


- As we expand, we are looking for an experienced Head of Digital Marketing to lead our digital marketing efforts and scale our impact.

Role Overview:

- The Head of Digital Marketing will be responsible for driving Jaro Education's digital marketing strategy, execution, and growth.


- This person will lead a high-performing team, optimize performance channels, and develop integrated campaigns across digital touchpoints to drive brand awareness, customer acquisition, and enrollment.


- The ideal candidate will have a strong background in EdTech, retail banking, insurance, FMCG, or similar sectors, with experience managing large marketing spends and a proven track record in scaling marketing programs.


Key Responsibilities:

Digital Marketing Strategy:

- Develop and execute the digital marketing strategy for Jaro Education, focusing on performance marketing, SEO, SEM, content, and email marketing to support business objectives and increase enrollment.

Campaign Management & Execution:

- Lead the planning, execution, and optimization of large-scale digital campaigns.


- This includes managing campaigns across Google Ads, Meta, SEO, affiliate marketing, and other relevant digital platforms.

Cross-Departmental Collaboration:

- Work closely with sales, product, and creative teams to align marketing efforts with business goals.


- Foster collaboration between marketing and sales teams to ensure digital marketing strategies drive lead generation and conversion.

Performance Marketing & Budgeting:

- Manage performance marketing campaigns with monthly spends ranging from - 5-10 crore.


- Oversee the budget allocation, ensuring the highest ROI across digital channels while maintaining cost-effective spend.

SEO & SEM:

- Oversee the development and execution of effective SEO and SEM strategies to improve search visibility and organic traffic.


- Implement paid search campaigns (PPC) across multiple platforms (Google, Meta, etc.) to drive high-quality leads.

Content & Creative Strategy:

- Lead the content and creative teams to develop engaging content that resonates with our target audience.


- Ensure content strategy aligns with campaign goals and supports brand positioning across all channels.

Affiliate Marketing & Partnerships:

- Build and manage affiliate marketing strategies to leverage external partnerships and expand Jaro Education's digital reach.

Email Marketing:

- Design and manage email marketing campaigns to nurture leads, increase conversions, and retain students.


- Optimize segmentation, content, and design to improve engagement.

Data-Driven Decision Making:

- Use analytics and insights to optimize campaigns and continuously improve performance.


- Regularly track KPIs like cost-per-lead (CPL), conversion rates, ROI, etc., and adjust strategies accordingly.

Website Management & Conversion Optimization:

- Oversee the website's performance, ensuring it is optimized for both user experience (UX) and lead conversion.


- Work on enhancing the digital journey from landing pages to enrollment.

What we're Looking For:

Experience:

- 8+ years of experience in digital marketing Experience in EdTech, retail banking, insurance, FMCG, or similar high-budget sectors is highly preferred.

Skills:

- Strong knowledge of SEO, SEM, performance marketing, content management, email marketing, and analytics.


- Hands-on experience with tools like Google Ads, Meta Ads, Google Analytics, and website optimization platforms.

Campaign Management:

- Proven experience managing large-scale digital campaigns, including product launches, from inception to execution.


- Experience in running campaigns with spends of - 5-10 crore monthly and handling high-level budgets.

Analytical Thinking:

- Strong data analytics skills to assess campaign performance, identify trends, and make decisions based on key metrics.


- Ability to turn data into actionable insights that improve campaign outcomes.

New Product Launch Experience:

- Experience in successfully launching digital marketing campaigns for new products or services, particularly in high-growth sectors like EdTech, retail banking, or FMCG.

Education:

- A degree in Marketing, Business Administration, or a related field is preferred.


- Certification in Digital Marketing, Google Ads, SEM, or similar credentials will be advantage.


- Also background from engineering helps.

What We Offer

- Competitive salary and equity with the company .

- A dynamic and collaborative work environment with a chance to impact the growth of a leading EdTech company.

- Autonomy to drive growth in a scaling organisation


Functional Areas: Other

Read full job description

Prepare for Head Digital Marketing roles with real interview advice

Top Jaro Education Head Digital Marketing Interview Questions

Q1. Show me how will you send me this lightning bulb in a remote area?
Q2. I have a bottle of water of ₹20 then sell me a glass of water for ₹500. How will you sell?
Q3. Sell me a bulb where there is no electricity
View all 37 questions

What people at Jaro Education are saying

What Jaro Education employees are saying about work life

based on 670 employees
90%
93%
54%
99%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Jaro Education Benefits

Job Training
Team Outings
Cafeteria
Soft Skill Training
Gymnasium
Education Assistance +6 more
View more benefits

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Jaro Education Mumbai Office Location

View all
Mumbai Office
Headquarter
Jaro Education, 11th Floor, Vikas Centre, Dr. C.G. Road, Opposite Golf Club, Chembur East Mumbai
Maharashtra 400074

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