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61 TimesPro Jobs

TimesPro - Digital Marketing Role (7-8 yrs)

7-8 years

TimesPro - Digital Marketing Role (7-8 yrs)

TimesPro

posted 2mon ago

Job Description

Digital Marketing Role - Martech


Website & Analytics:

- Conduct regular audits and analysis of website performance; develop and implement website optimization strategies to enhance user experience, while increasing website traffic

- Defining events and trigger on website and app and working with tech team to implement the same

- Analyzing how users navigate through a website and app and interact with its content, gain valuable insights to drive conversions

- Analysing heatmaps, funnels, exit pages, click tracking etc. to increase LTV

SEO:

- Develop and execute successful SEO strategies

- Manage team of SEO Specialists and SEO agency

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e.g. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Keep abreast of SEO and integrated marketing trends

Content Marketing:

- Design content marketing strategies and set short-term goals

- Undertake content marketing initiatives to achieve business targets

- Collaborate with design and writing teams to produce high quality content

- Optimize content considering SEO and Google Analytics

- Analyze web traffic metrics

- Share content through various channels, ensuring strong web presence

Retention marketing:

- Responsible for retention marketing strategy and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

- Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc.

- Work on creating and optimizing customer journeys and lifecycle

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

Requirements:


- 7-8 years of experience in digital marketing domain

- Strong working knowledge and experience with Website technologies, Content Management Systems

- Working knowledge of web analytics tools (eg Google Analytics)

- In-depth understanding and applications of technical SEO

- Ability to align with business teams and aligning goals

- Strong attention to detail, excellent verbal skills, self-starter

- Experience in managing team


Functional Areas: Other

Read full job description

Prepare for Digital Marketer roles with real interview advice

Top TimesPro Digital Marketer Interview Questions

Q1. What are the phases involved in API testing?
Q2. What are the parameters you check on the content to ensure its Quality
Q3. What is the code to reverse a string?
View all 8 questions

What people at TimesPro are saying

What TimesPro employees are saying about work life

based on 218 employees
54%
57%
72%
98%
Flexible timing
Monday to Friday
No travel
Day Shift
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TimesPro Benefits

Team Outings
Job Training
Work From Home
Education Assistance
Health Insurance
Cafeteria +6 more
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TimesPro Mumbai Office Location

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Mumbai Office
Headquarter
G 02 1802, Lotus corporate park, Off, Western Express Hwy, Geetanjali Railway Colony, Laxmi Nagar, Jogeshwari Mumbai, Maharashtra 400063 Mumbai
400063

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