48 TimesPro Jobs

Senior App Marketing Manager

Mumbai, Marketing

ABOUT US

TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. TimesPro aims to fulfil aspirations of by making excellence accessible through learner-centric innovations and global collaborations. Established in 2013, we are the award-winning H. EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth. We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors; Executive Education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organisational level. Visit us at https://www.timespro.com

JOB DESCRIPTION

TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to spearhead the growth of our mobile app. You will be an individual contributor to begin with, responsible for crafting and executing high-performing app marketing campaigns. As you demonstrate success, you will have the opportunity to build and lead a team focused on app user acquisition and engagement.

Responsibilities:

Lead Strategy Planning for App Install Channel for TimesPro: Leverage your expertise in paid advertising platforms (Facebook, Google Ads, etc.) and affiliate marketing to drive app installs and user acquisition.

Drive App Registrations through Web Campaigns: Along with App Installs, this role also has the opportunity to drive App Registrations through Web Search Campaigns.

Optimize for Lower Funnel Metrics: Go beyond installs and optimize campaigns for key in-app engagement metrics aligned with TimesPros business goals.

Mobile Measurement Mastery: Utilize experience with mobile measurement platforms like AppsFlyer or Adjust to accurately track app performance and user behavior.

Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.

Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.

Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.

Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.

Reporting Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.

Team Leadership: Lead the App Marketing team to drive planning, strategy also campaign execution.

EXPERTISE AND QUALIFICATIONS

8-10 years of experience in app marketing with a proven track record of driving app installs and user acquisition.

Experience with paid advertising platforms (Facebook Ads, Google Ads, etc.) and affiliate marketing.

Expertise in mobile measurement platforms like AppsFlyer or Adjust is a must.

Expertise in running Web Search Campaigns is also important.

Experience in App branding campaigns on YouTube, Insta, Influencer networks.

Strong data analysis skills with the ability to translate data insights into actionable campaign strategies is a must.

Excellent communication skills with the ability to collaborate effectively across internal teams (creative, product) is a must.

Proven experience with lead generation is a strong plus.

Past experience of managing digital brand campaigns, especially Video Retargeting with conversion objective is a plus.

Past experience in campaigns targeting 18-24 is a plus.

Past experience in managing a team is a plus.

Experience with Salesforce is a plus.

Bachelors degree in Marketing, Advertising, or a related field preferred.