Jaro Education - Head - Digital Marketing (8-15 yrs)

Head - Digital Marketing - Jaro Education

Job Title: Head of Digital Marketing

Location: Mumbai

About Jaro Education:

- Jaro Education is a leading EdTech company transforming professional education by offering top-notch online and blended learning programs in collaboration with reputed universities and institutions.

- We are committed to providing high-quality, flexible learning solutions for working professionals seeking career advancement.

- As we expand, we are looking for an experienced Head of Digital Marketing to lead our digital marketing efforts and scale our impact.

Role Overview:

- The Head of Digital Marketing will be responsible for driving Jaro Education's digital marketing strategy, execution, and growth.

- This person will lead a high-performing team, optimize performance channels, and develop integrated campaigns across digital touchpoints to drive brand awareness, customer acquisition, and enrollment.

- The ideal candidate will have a strong background in EdTech, retail banking, insurance, FMCG, or similar sectors, with experience managing large marketing spends and a proven track record in scaling marketing programs.

Key Responsibilities:

Digital Marketing Strategy:

- Develop and execute the digital marketing strategy for Jaro Education, focusing on performance marketing, SEO, SEM, content, and email marketing to support business objectives and increase enrollment.

Campaign Management & Execution:

- Lead the planning, execution, and optimization of large-scale digital campaigns.

- This includes managing campaigns across Google Ads, Meta, SEO, affiliate marketing, and other relevant digital platforms.

Cross-Departmental Collaboration:

- Work closely with sales, product, and creative teams to align marketing efforts with business goals.

- Foster collaboration between marketing and sales teams to ensure digital marketing strategies drive lead generation and conversion.

Performance Marketing & Budgeting:

- Manage performance marketing campaigns with monthly spends ranging from - 5-10 crore.

- Oversee the budget allocation, ensuring the highest ROI across digital channels while maintaining cost-effective spend.

SEO & SEM:

- Oversee the development and execution of effective SEO and SEM strategies to improve search visibility and organic traffic.

- Implement paid search campaigns (PPC) across multiple platforms (Google, Meta, etc.) to drive high-quality leads.

Content & Creative Strategy:

- Lead the content and creative teams to develop engaging content that resonates with our target audience.

- Ensure content strategy aligns with campaign goals and supports brand positioning across all channels.

Affiliate Marketing & Partnerships:

- Build and manage affiliate marketing strategies to leverage external partnerships and expand Jaro Education's digital reach.

Email Marketing:

- Design and manage email marketing campaigns to nurture leads, increase conversions, and retain students.

- Optimize segmentation, content, and design to improve engagement.

Data-Driven Decision Making:

- Use analytics and insights to optimize campaigns and continuously improve performance.

- Regularly track KPIs like cost-per-lead (CPL), conversion rates, ROI, etc., and adjust strategies accordingly.

Website Management & Conversion Optimization:

- Oversee the website's performance, ensuring it is optimized for both user experience (UX) and lead conversion.

- Work on enhancing the digital journey from landing pages to enrollment.

What we're Looking For:

Experience:

- 8+ years of experience in digital marketing Experience in EdTech, retail banking, insurance, FMCG, or similar high-budget sectors is highly preferred.

Skills:

- Strong knowledge of SEO, SEM, performance marketing, content management, email marketing, and analytics.

- Hands-on experience with tools like Google Ads, Meta Ads, Google Analytics, and website optimization platforms.

Campaign Management:

- Proven experience managing large-scale digital campaigns, including product launches, from inception to execution.

- Experience in running campaigns with spends of - 5-10 crore monthly and handling high-level budgets.

Analytical Thinking:

- Strong data analytics skills to assess campaign performance, identify trends, and make decisions based on key metrics.

- Ability to turn data into actionable insights that improve campaign outcomes.

New Product Launch Experience:

- Experience in successfully launching digital marketing campaigns for new products or services, particularly in high-growth sectors like EdTech, retail banking, or FMCG.

Education:

- A degree in Marketing, Business Administration, or a related field is preferred.

- Certification in Digital Marketing, Google Ads, SEM, or similar credentials will be advantage.

- Also background from engineering helps.

What We Offer

- Competitive salary and equity with the company .

- A dynamic and collaborative work environment with a chance to impact the growth of a leading EdTech company.

- Autonomy to drive growth in a scaling organisation