Demand Generation Manager

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Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

As the Manager-Demand Generation, you will be a key leader within the Marketing team, reporting directly to the Director of Demand Generation. In this role, you will be responsible for managing and mentoring a team of demand generation specialists, driving high-performing lead generation campaigns, and executing strategies that align with the overall marketing and sales goals of Innovaccer. You will play an integral role in shaping the growth of our pipeline, building scalable demand generation programs, and delivering measurable results across the US healthcare technology market.

Your leadership will empower the team to execute campaigns that engage and convert potential customers while optimizing processes, tools, and technologies that support pipeline growth. You will work closely with sales, marketing, and leadership teams to ensure alignment and help innovate approaches that accelerate revenue growth.

A Day in the Life

Team Leadership & Development:

• Lead and mentor a high-performing demand generation team, providing guidance, training, and support to ensure success across all campaigns.
• Foster a culture of collaboration, innovation, and continuous improvement within the team.
• Set clear performance expectations, monitor KPIs, and provide regular feedback to team members to ensure consistent growth and achievement of goals.
• Conduct regular 1:1 meetings with team members to provide coaching, career development, and performance reviews.

Strategic Campaign Planning & Execution:

• Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the US healthcare technology market.
• Oversee the development and execution of targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value accounts and decision-makers.
• Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas in healthcare technology.
• Own the lead qualification process and ensure effective lead handoff to the sales team.

Account Mapping & Market Research:

• Lead account mapping efforts to identify, prioritize, and target high-potential accounts, ensuring alignment with sales goals and regional objectives.
• Use data-driven insights and market research to identify trends, challenges, and opportunities within the healthcare space, and adapt strategies accordingly.
• Guide the team in researching accounts, discovering key personas, and understanding their pain points to develop tailored outreach strategies.

Sales and Revenue Alignment:

• Collaborate with the sales team to align on target accounts, sales goals, and campaign objectives, ensuring effective pipeline handoff and conversion.
• Monitor sales pipeline metrics (KPIs) and work with the Director of Demand Generation to report on lead generation success, sales opportunities, and forecast accuracy.
• Develop and present detailed performance reports, including lead generation activity, conversion rates, meeting outcomes, and pipeline health.

Continuous Improvement & Innovation:

• Continuously optimize demand generation processes by experimenting with new tactics, channels, and technologies to improve lead quality and pipeline efficiency.
• Regularly review team performance and campaign results, applying insights to refine and enhance future strategies.
• Ensure the team stays ahead of industry trends and best practices in demand generation, sales, and marketing technologies.

Collaboration Across Teams:

• Work closely with marketing leadership, content, and sales teams to ensure alignment of messaging and a seamless experience for prospective customers.
• Serve as the bridge between demand generation and other departments (sales, product, customer success) to ensure cohesive, customer-focused initiatives.
• Leverage CRM tools and marketing automation platforms to streamline and scale demand generation efforts.

Key Performance Indicators (KPIs):

• Define and track KPIs such as Qualified Leads, Conversion Rates, Sales Pipeline Health, and Deal Velocity.
• Ensure team members meet or exceed individual and team targets in terms of lead generation, pipeline growth, and sales opportunities.

Preferred Skills

• 6-10 years of experience in demand generation, lead generation, or sales development, with a strong focus on the US healthcare technology market.
• Proven experience managing and leading a team in a fast-paced, high-growth environment.
• Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing.
• Exceptional communication and interpersonal skills, with the ability to engage and influence key stakeholders and decision-makers.
• Track record of consistently achieving or exceeding lead generation and sales targets.
• Proficiency in CRM software (Salesforce, HubSpot, or similar) and marketing automation platforms (Marketo, Eloqua, Pardot, etc.).
• Experience with sales and marketing data analytics to drive informed decisions.
• Ability to think strategically and execute tactically with attention to detail.

We offer competitive benefits to set you up for success in and outside of work.

Heres What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices