Lead Generation Specialist

Role & responsibilities

The ProArch Lead Generation Specialist (Individual Contributor) is a critical one because they are the first impression a buyer will have with ProArch. You set the stage for ProArch being able to deliver meaningful value from day one. This role enables you to unleash your creativity for how to identify, communicate, and capture the attention of our buyers in a memorable way that adds value as they travel along their decision journey, looking for a partner to help them grow their business.

You will be an integral part of all inbound and outbound revenue-building programs and activities. As a key member of the SDR team, you will develop value-based connections with prospects and help cultivate stronger, more meaningful relationships with existing customers. As you develop and fine-tune prospecting strategies, you will also work with Account Managers and Account Executives on key accounts, helping them build more value using cross-selling and upselling techniques.

A significant part of this role is about building connections early in the buyers decision journey. Buyers are typically 80% through their decision journey before they want to talk with a sales rep. Your main role is to be with them during the 80%, helping them along their journey by being helpful and offering them information, insight, and support when and where needed so that they can make the best decision possible for their business. By doing so, the goal is to get them to say “yes” to a meeting with a ProArch Account Manager or Account Executive.

You own this role! As you progress, if you feel changes are needed to make you more successful, bring your ideas to the table for consideration. ProArch is growing quickly, and you are a critical piece to our success. We want you to lead this role and build a career at ProArch, not just “do your job”. And in time, if you find that your aspirations are with moving into a management role, that conversation is welcomed.

Preferred candidate profile

Requirements

• Schedule introductory meetings with decision makers such as CIOs, VPs, Directors, etc.
• Identify and penetrate new business opportunities within US market using tools such as LinkedIn Navigator, ZoomInfo, Hoovers, Google, email, plugins and extension tools, social media, contact databases, research, etc.
• Daily customized emails and phone calls to support lead generation.
• Research and identify new prospects within target market to cultivate new leads.
• Create, manage, and cleanse lists.
• Conduct follow-up in a systematic manner to develop prospects and advance the sales process.
• Research and understand market drivers and trends that impact buyers.
• Enter and manage data for new and prospective clients in the CRM (HubSpot), ensuring communications are logged, information is accurate, and documents attached.
• Ability to think-outside-of-the-box in terms of communication methods and prospect research.
• Collaborate with Marketing and Sales on the development of new approaches to driving revenue.
• Work with Sales to track lead through the Sales process and aid in moving it closer to win/lost.
• Promotes a strong sense of urgency for reaching goals and key deliverables.

Requirements

• 6+ years of experience in relevant IT services aligned to ProArch's services for the North American market
• Willing to work in EST time zone

Perks and benefits