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Field Marketing Specialist

2-3 years

Bangalore / Bengaluru

Field Marketing Specialist

IBM

posted 6d ago

Job Role Insights

Flexible timing

Job Description

What we want you to do:

  • 50% | Event research, planning, execution and project management
  • 50% | Operations, budgeting & reporting
  • Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
  • Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching dcor and entertainment
  • Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
  • Attend trade shows and events as needed (10% - 15%)
  • Print/ship marketing and promotional materials to events as required
  • Schedule appointments and coordinate an event calendar
  • Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
  • Create reporting, event announcements and event recaps which provide executive summaries of events & programs
  • Knowledge of Salesforce building campaigns, reports, dashboards
  • Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
  • Work cross functionally to ensure programs and events stay on task and within budget
  • Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.
Required education
Master's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Minimum 2-3 years of event management experience in a B2B environment, Technology Software Industry
  • Clear, direct, proactive communication skills, both verbal and written
  • MS Office: Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans
  • Strong administrative and problem-solving skills.
  • Ability to work some overlap of US hours
Preferred technical and professional experience
  • Bachelors Degree with marketing or business focus preferred
  • Basic knowledge of Salesforce.com, Smartsheet, Highspot
  • Basic use of Zoom, Teams, WebEx or similar platforms for online events
  • Self-starter with a can-do attitude
  • Ability to manage through multiple projects simultaneously with tight deadlines

Employment Type: Full Time, Permanent

Read full job description

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Q1. Chocolate Distribution Problem You are given an array/list CHOCOLATES of size 'N', where each element represents the number of chocolates i ... read more
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Day Shift
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Bangalore Office
Headquarter
IBM India Pvt Ltd, No. 4/1, Tower D, 2nd & 3rd Floor, Dairy Circle, Bannerghatta Main Road Bangalore
Karnataka 560029
Bengaluru Office
IBM, No.12, Subramanya Arcade, Bannerghatta Road Bengaluru
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