Field Marketing Specialist

What we want you to do:

• 50% | Event research, planning, execution and project management
• 50% | Operations, budgeting & reporting
• Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
• Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching dcor and entertainment
• Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
• Attend trade shows and events as needed (10% - 15%)
• Print/ship marketing and promotional materials to events as required
• Schedule appointments and coordinate an event calendar
• Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
• Create reporting, event announcements and event recaps which provide executive summaries of events & programs
• Knowledge of Salesforce building campaigns, reports, dashboards
• Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
• Work cross functionally to ensure programs and events stay on task and within budget
• Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.