Assistant Influencer Marketing Manager

Role & responsibilities

• Developing, executing and managing Influencer Marketing strategy across online platforms like Instagram, YouTube, Quora, Facebook and Twitter.
• Creating the blueprint for content-driven plans.
• Own and manage the influencer calendar.
• Intersecting and aligning the right kind of content for a brand.
• Day to day management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc.
• Work with influencers to negotiate contracts, set campaign goals, and define key performance indicators (KPIs).
• Proven Knowledge for influencer marketing tools to track the activities.
• Track daily KPI's and ROI that is attributable to the influencer marketing efforts. ROI to include the cost of registration; cost of relevant user registration; projected LTV.
• Collaborate with the influencer community by identifying and engaging new influencers, activating and empowering existing partnerships, and nurturing strong, long-lasting relationships to amplify brand presence and impact.
• Engaging with top micro-influencers operating in India/UK across regions/sectors/platforms.
• Collaborate with the PR agency to features the articles.
• Brand promotional activities (Pre-launch, launch and post launch).
• Strong project management skills with attention to detail and the ability to meet deadlines.
• Creative thinking with a passion for staying ahead of digital marketing and influencer trends.

Mandatory Skills :

• Minimum 4 years of experience in Health/Beauty influencer marketing.
• 4-6 years of building an influencer ecosystem.
• Experience of international influencer marketing campaign must.
• Very deep business acumen and a strong problem solver.
• Strong with KPI's and ROI metrics.
• Very strong with negotiations with influencers/ influencer's agents/ intermediaries and content manufacturers.
• Excellent communication skills.
• Excellent data analysis, data interpretation, and first principle problem-solving approach.