Seo Executive

Role & responsibilities

• On-Page SEO Optimization:
• Conduct keyword research to identify target keywords and optimize on-page content, including headlines, meta descriptions, URLs, and images.
• Optimize website content, blog posts, landing pages, and product pages to align with SEO best practices.
• Implement SEO recommendations to improve website performance and enhance user experience.
• Technical SEO:
• Conduct regular audits of the websites technical SEO health (site speed, mobile responsiveness, crawlability, etc.).
• Ensure proper use of structured data (schema markup) to enhance search engine visibility.
• Off-Page SEO & Link Building:
• Develop and execute link-building strategies to improve domain authority and organic rankings.
• Identify opportunities for guest blogging, influencer collaborations, and digital PR to earn high-quality backlinks.
• Monitor the health and quality of backlinks, disavowing harmful or low-quality links as necessary.
• Content Strategy & Optimization:
• Collaborate with content creators to develop SEO-friendly content that aligns with user intent and search trends.
• Optimizeblog posts, product descriptions to increase organic traffic and improve keyword rankings.
• Conduct competitive analysis to identify content gaps and opportunities for growth.
• Analytics & Reporting:
• Use SEO tools (e.g., Google Analytics, Google Search Console, GTM tracking, SEMrush, Ahrefs, Moz) to track and analyze website traffic, keyword rankings and SEO performance.
• Provide regular performance reports and insights to management, highlighting key SEO metrics and opportunities for improvement.
• Continuously monitor and assess SEO trends, algorithm updates, and competitor performance to stay ahead of industry changes.
• Local SEO:
• Optimize the companys presence in local search results through Google My Business and other local business directories.
• Ensure NAP (Name, Address, Phone Number) consistency across various platforms and online listings.
• Continuous Learning & Optimization:
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
• Experiment with new SEO strategies, tactics, and tools to improve organic search results.

Required Skills :

• 3+ years of experience working in SEO (on-page & off-page).
• Good understanding of SEO best practices.
• Passion for SEO and internet marketing.
• Ability to create, justify, communicate, and implement SEO strategies across teams.
• Data-driven and analytical mindset.
• Experience in GTM and GA4 event tracking.
• Project management skills.
• Excellent Presentation skills.
• Experience working with SEO tools including Google Search Console, GTM, Google Analytics, Ahrefs, SEMrush, and Screaming Frog etc.
• Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
• Basic Experience of other marketing channels (e.g. PPC, social ads)
• Experience working with popular CMS (e.g., Magento, WordPress, Shopify etc.)
• Experience with on-page, off-page, and technical SEO.
• Excellent writing skills.