HyFun Foods - Marketing Communications Manager (3-7 yrs)

- Strategic Communication Planning:Develop comprehensive communication strategies that align with the company's goals and objectives.

- Position the company as a leader and innovator within its industry.

- Create messaging frameworks that resonate with B2B audiences, including Quick Service Restaurants (QSRs), HoReCa, distributors, and wholesalers.

- Content Development and Brand Messaging:Along with the creative agency craft compelling content such as social media content, food recipe videos, brochures, presentations, newsletters, WhatsApp community management etc.

- Ensure all communication reflects the company's tone, voice, and values.

- Create thought leadership content that establishes the brand's expertise in the industry.

- Market and Stakeholder Engagement:Act as a liaison between the company and its B2B stakeholders.

- Collaborate with sales, marketing, and R&D teams to align messaging with product offerings.

- Engage in regular interactions with clients to gather insights and feedback to tailor communication strategies.

- Campaign Management and Digital Communication:Plan and execute B2B campaigns across various channels, including LinkedIn, trade publications, email marketing, and webinars.

- Oversee the company's presence on industry platforms and forums, ensuring visibility and relevance.

- Utilize digital tools to analyze and optimize the performance of campaigns.