HyFun Foods - Product Marketing Manager (7-10 yrs)

This role is crucial in ensuring that our products, packaging and pricing consistently meet the set standards and resonate with customer preferences.

Experience: 7-10 Years.

Location: Ahmedabad.

Roles and Responsibility:.

- Product Development & Innovation: New Product Development: Lead the end-to-end process for new product development, from concept to launch.

- Collaborate with the R&D teams to innovate and create products that meet consumer needs and align with HyFun's brand values.

- Product Enhancements: Continuously assess the performance of existing products.

- Identify opportunities for improvement in product formulation, ingredients, or production processes, and work with relevant teams to implement changes.

- Consumer-Driven Innovation: Stay abreast of consumer trends and preferences within the frozen food category.

- Use insights to inform product innovation and ensure our products cater to current market demands and emerging trends.

- Cross-Functional Coordination: Quality Assurance Collaboration: Partner with the Quality Assurance team to maintain strict quality standards for all products.

- Lead efforts to address any quality issues and drive product improvements to enhance consumer satisfaction.

- Packaging & Labelling: Oversee packaging design and labelling to ensure compliance with regulatory standards and effective communication of key product attributes.