Senior Manager - Growth/Performance Marketing - Quick Commerce/FinTech Industry (4-7 yrs)

Job Description:

Key Responsibilities:

1. Develop Marketing Strategy:

- Lead the creation of go-to-market strategies for customer acquisition, engagement, and retention.

- Analyze customer needs and the competitive landscape to create effective propositions and campaigns.

- Collaborate with product teams to integrate marketing efforts with product roadmaps.

2. Performance Marketing Execution:

- Design and execute performance marketing campaigns across paid search, social media, and display ads.

- Optimize ad creatives, targeting, and bidding strategies to drive user acquisition and engagement.

- Efficiently allocate and manage marketing budgets to maximize ROI.

3. Data-Driven Decision Making:

- Use analytics tools (e.g., Google Analytics, Firebase) to track KPIs and campaign success.

- Regularly report on metrics like CAC, LTV, and user acquisition rates.

- Implement A/B testing and growth techniques to improve conversion and retention.

4. User Engagement & Retention:

- Own and optimize the user funnel to align with business goals.

- Collaborate with product and customer teams to improve user engagement through in-app campaigns and push notifications.

5. Collaboration and Leadership Reporting:

- Work cross-functionally with product, design, and engineering teams to ensure alignment on marketing strategies.

- Report on key performance metrics and ensure alignment with business objectives.

6. Scaling the Product:

- Focus on scaling the product's user base through impactful marketing strategies.

- Identify new growth opportunities, including regional expansion and partnerships.

Key Requirements:

- Proven experience (4-7 Years) in performance marketing, particularly in tech or mobile app environments.

- Expertise in digital marketing (Google Ads, Facebook Ads, Instagram) and data analytics (CPA, CPC, LTV, etc.).

- Strong understanding of mobile-first marketing, user acquisition, and app store optimization (ASO).

- Hands-on experience with A/B testing, CRM, referral programs, and lifecycle marketing.

Education:

- MBA or equivalent preferred.

Attributes:

- Strong analytical skills with a focus on data-driven results.

- Creative problem-solver with a passion for scaling businesses.

- Excellent communication and leadership skills.

Industry:

Quickcommerce and Fintech (Preferred)