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HDFC Life Insurance - Chief Manager - Digital Marketing (5-15 yrs)

5-15 years

HDFC Life Insurance - Chief Manager - Digital Marketing (5-15 yrs)

HDFC Life

posted 11hr ago

Job Description

Chief Manager - Digital Marketing


Job Summary:


A creative/content lead who has knowledge & experience in converting complex financial product features into simple and effective communication. At least 5+ years of experience in a similar role is preferred. Responsibilities will include leading creative and content strategy for HDFC Life's paid digital marketing efforts, and running engagement-led campaigns.

Responsibilities:

- Gather requirements from paid media and email marketing teams, and develop creative and content strategy on a monthly & quarterly basis.

- Managing campaigns and Brand IPs to drive engagement and consideration among online audiences.

- Aim to drive creative performance metrics (CTR, Open Rate, etc.) and regularly optimise the same as per targets.

- Drive an internal team, as well as external creative agencies to develop effective communication and handle deliverables as per timelines.

- Remain well-versed and updated on brand and legal guidelines for all creative formats.

- Ensuring adherence to process and TATs for internal approvals from product and compliance teams.

Requirements:

Knowledge:

- Life Insurance industry landscape and product offerings.

- Digital marketing channels and various creative formats available.

Skills:

- Creative & Communication: Ability to convey complex information in an effective manner, to both internal and external partners. Good eye for design, aesthetics and brand-appropriate messaging.

- Stakeholder Management: Working with (and pushing) internal departments and external agencies to meet tight deadlines.

- Reporting, Analysis, and Iteration: Constant initiatives to experiment and test creative performance. Keeping regular track of creative performance through reports and regularly updating campaign teams and management on the same.

Experience:

- 5+ years in digital marketing and/or creative communication-related roles.

Educational Qualification:

- Bachelor's or Master's degree in Marketing / Communications (MBA / PGDM preferred).


Functional Areas: Other

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What people at HDFC Life are saying

Chief Digital Marketing Manager salary at HDFC Life

reported by 1 employee with 5 years exp.
₹18.9 L/yr - ₹24.1 L/yr
13% less than the average Chief Digital Marketing Manager Salary in India
View more details

What HDFC Life employees are saying about work life

based on 8.5k employees
53%
80%
58%
99%
Strict timing
Monday to Saturday
Within city
Day Shift
View more insights

HDFC Life Benefits

Submitted by Company
Flexible Work Environment
Health Insurance
Parental Leave
Retirement Benefits
Submitted by Employees
Job Training
Health Insurance
Soft Skill Training
Work From Home
Team Outings
Cafeteria +6 more
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HDFC Life Mumbai Office Locations

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Mumbai Office
Headquarter
HDFC Life, 12 & 13th Floor, Lodha Excellus, Apollo Mills Compound, NM Joshi Marg, Mahalaxmi Mumbai
Maharashtra 400011
Mumbai Office
Gala No 1 To 5, Ground Floor, Sgs House, Near, Powai Telephone Exchange, Gandhi Nagar, Vikhroli Mumbai
Maharashtra 400079

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