Sequretek - Associate - Digital Marketing (3-5 yrs)

About the job:

Position: Digital Marketing Associate

Location: Mumbai

Experience: 3-5 years

Reporting to: Chief of Marketing and Head of Global Channels

Job Responsibilities:

- We are seeking a creative and dynamic Graphics Design Associate / Digital Marketing Associate to join our team.

- This dual-role position will focus on creating visually compelling designs while supporting our digital marketing initiatives.

- You will collaborate with various teams to elevate our brand presence across digital platforms.

Graphics Design:

- Develop engaging visual content for digital marketing campaigns, including social media graphics, website banners, email templates, and infographics.

- Collaborate with marketing and content teams to ensure visual consistency across all platforms.

- Assist in the creation of design concepts, wireframes, and final polished designs for web and mobile.

- Manage and maintain the digital asset library, ensuring easy accessibility and organization.

Digital Marketing:

- Support the execution of digital marketing campaigns across various channels such as social media, email, and paid advertising.

- Assist in monitoring and analyzing performance metrics to optimize campaigns.

- Create and schedule social media posts in line with the content calendar.

- Participate in brainstorming sessions to generate and develop new ideas for digital marketing strategies.

Requirements & Skills:

- Bachelor's degree in graphic design, Marketing, Communications, or a related field.

- Proven experience or a strong portfolio in graphic design and digital marketing.

- Proficient in Adobe Creative Suite (Premiere Pro/After Effects, Photoshop, Illustrator).

- Basic understanding of digital marketing tools and platforms such as Google Analytics, and email marketing software (HubSpot).

- Strong creative, analytical, and problem-solving skills.

- Excellent communication and collaboration skills.

- Attention to detail with a keen eye for aesthetics and design.

- Familiarity with social media platforms and trends.

- Enthusiasm for learning and staying on top of digital marketing trends.

- Experience with A/B and multivariate experiments.

- Solid knowledge of website analytics tools (Google Analytics, WebTrends).

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

Lead & Demand Generation:

- Plan, execute, and measure experiments and conversion tests for Digital Campaigns.

- Collaborate with internal teams to create digital landing pages and optimize user experience.

- Integrating Digital Marketing with other marketing campaigns.

- Website traffic management.

- Demand Generation and Lead Generation.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.