Assistant Manager Social Media - ( Content Creation )

• HairOriginals is seeking a creative and experienced Assistant Manager - Social Media Content Creation to join our team.
• The ideal candidate will have a strong background in creating engaging content for Meta platforms (Facebook and Instagram), with a proven ability to drive engagement and brand awareness.
• This role requires a combination of creative thinking, strategic planning, and hands-on content creation skills.

Key Responsibilities:

• Develop and execute social media content strategies for Meta platforms to achieve business objectives.
• Create high-quality, engaging, and visually appealing content (images, videos, graphics, and written) tailored for Facebook and Instagram while working with the design team and the brand face.
• Plan and manage content calendars, ensuring timely and consistent posting.
• Collaborate with the team to align content with overall marketing campaigns and brand messaging.
• Monitor and analyze the performance of social media content, generating insights and recommendations for improvement.
• Stay up-to-date with the latest trends, best practices, and platform updates in social media marketing.
• Engage with the audience, responding to comments, messages, and interactions in a timely manner.
• Conduct A/B testing to identify the most effective content types and strategies.
• Manage relationships with influencers, partners, and external vendors as needed.
• Editing brand videos and executing them with the design team and brand face.

Required Skill Set:

• 3-4 years of experience in social media content creation, specifically for Meta platforms (Facebook and Instagram).
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent writing and storytelling skills with a keen eye for detail and design.
• Experience with social media analytics tools (e.g., Facebook Insights, Instagram Analytics) and ability to derive actionable insights.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of basic photography and videography principles.
• Creative thinker with the ability to generate innovative content ideas.

Qualifications:

• Bachelor's degree in Marketing, Communications, Design, or a related field.
• Proven track record of creating successful social media content that drives engagement and brand awareness.
• Strong portfolio showcasing a range of content created for Meta platforms.
• Ability to work both independently and as part of a team.

Reporting To

Marketing & growth head.