Social Media Specialist

Job Overview:
We are seeking a talented and experienced Social Media Expert to join our dynamic
Branding team. As a Social Media Expert, you will play a key role in planning and
executing effective social media strategies to enhance our brand’s online presence. The
ideal candidate should have 2-3 years of experience in social media management and a
deep understanding of various social media platforms and trends
Skills and Qualifications:
1-2 years of experience in social media management, preferably in a fast-paced
marketing or agency environment.
Strong understanding of various social media platforms, their algorithms, and
best practices for content optimization.
Proven experience in developing and executing successful social media
campaigns.
Excellent written and verbal communication skills, with the ability to create
engaging and persuasive content.
Strong analytical skills, with the ability to interpret data, track performance
metrics, and derive actionable insights.
Ability to work independently and manage multiple projects simultaneously, while
adhering to deadlines.
Up-to-date knowledge of digital marketing trends, social media regulations, and
industry best practices.
Should have excellent time management, and planning skills and can adhere to
strict schedules and deadlines
Data-driven and proven ability to analyze data for insights and experience with
reporting
Assist in the planning and implementation of everyday and long-term social
media campaigns.
Key Responsibilities:
Develop and implement social media strategies to drive brand awareness,and
engagement
Manage and optimize social media accounts across multiple platforms, including
Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Create and curate compelling and shareable content, including text, images, and
video, with the team, that aligns with the brand’s voice and resonates with the
target audience.
Monitor social media channels, respond to comments and messages, and
engage with the online community in a timely and professional manner.
Stay updated with the latest social media trends, tools, and best practices, and
recommend innovative strategies to improve campaign performance.
Conduct social media audits and competitive analysis to identify areas for
improvement and capitalize on opportunities.
Collaborate with the content team to develop and execute a content calendar that
aligns with marketing objectives and maintains a consistent brand identity.
Analyze social media metrics and generate reports to evaluate the effectiveness
of campaigns, track KPIs, and provide actionable insights for future strategies.
Stay informed about industry trends, emerging platforms, and new social media
features to leverage in campaigns.
Monitor and manage paid social media campaigns, including budget allocation,
targeting, optimization, and performance analysis.
.
Good to have
Basic graphic design skills to create visually appealing social media assets.
Familiarity with SEO principles and their application in social media strategies.
Knowledge of video editing software for creating short-form video content.
Understanding of influencer marketing and experience in managing influencer
collaborations
Job Overview
Location: Hyderabad
Job Type: Full time
Work: Office
Language: Hindi, English , Tamil

Candidate must have laptop.