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2 Maa Amaravati Educational Trust Jobs

Social Media Marketing Specialist

2-5 years

₹ 3.5 - 6L/yr

New Delhi

1 vacancy

Social Media Marketing Specialist

Maa Amaravati Educational Trust

posted 1mon ago

Job Description

Roles and Resposibilties


1. Social Media Strategy & Execution

  • Develop and implement data-driven social media strategies to increase brand awareness and engagement.
  • Optimize content strategy based on performance insights and audience preferences.

2. Content Creation & Management

  • Plan, create, and schedule engaging content across social media platforms.
  • Ensure consistency in brand messaging and visual identity.
  • Develop innovative campaigns to enhance audience engagement.

3. Digital Sales & Lead Generation

  • Drive digital sales through targeted social media marketing campaigns.
  • Develop strategies for social commerce, including product promotions and direct sales via social media.
  • Track and analyze conversion metrics from social media platforms to optimize performance.

4. Social Media Advertising & Budget Management

  • Plan and execute advertising campaigns across platforms (Facebook, Instagram, LinkedIn, etc.).
  • Optimize ad spend for maximum ROI and customer acquisition.

5. Community Engagement & Influencer Marketing

  • Monitor social media channels for customer queries, feedback, and trends.
  • Build and manage relationships with influencers and brand advocates to enhance credibility.
  • Respond to comments, messages, and reviews to improve brand reputation.

6. Performance Analytics & Reporting

  • Track and analyze key social media metrics (engagement, reach, CTR, conversions, etc.).
  • Provide weekly reports with insights and recommendations for improvement.

7. Collaboration & Innovation

  • Work closely with the sales, marketing, and content teams to align social media strategies with business goals.
  • Stay updated on social media trends, tools, and technologies to implement best practices.


Qualification and Experience:

  • Bachelors degree in Business, Marketing, or a related field.
  • Proven experience in social media marketing and content creation.
  • Excellent written and verbal communication skills.
  • Strong understanding of social media platforms and best practices.


Employment Type: Full Time, Permanent

Read full job description

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