Social Media Manager

Role & responsibilities

Job Description: Social Media Manager

Position: Social Media Manager
Location: [Insert Location]
Reports To: Marketing Manager/Director
Job Type: Full-Time / Part-Time / Freelance

Overview:

We are looking for a talented and driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies to drive engagement, increase brand awareness, and build a strong online community for our brand. This position will collaborate with marketing, content creation, and design teams to develop creative campaigns that resonate with our target audience.

Key Responsibilities:

Social Media Strategy Development:

Create and implement effective social media strategies to achieve brand and business goals.

Research and stay up to date with industry trends, audience behavior, and competitor activity to improve strategies.

Content Creation & Curation:

Develop engaging content (text, images, videos, etc.) tailored to each platform (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

Collaborate with graphic designers, copywriters, and other team members to ensure content aligns with the brand voice.

Curate content from various sources that resonates with the audience and enhances engagement.

Community Management:

Monitor, moderate, and engage with online communities and followers across social platforms.

Respond to customer inquiries, comments, and messages in a timely and professional manner.

Build and foster relationships with followers, influencers, and industry leaders.

Campaign Management:

Plan, execute, and optimize paid social media campaigns (including but not limited to Facebook Ads, Instagram Ads, LinkedIn Ads).

Track performance metrics and adjust campaigns to maximize ROI.

Analytics & Reporting:

Use social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track key performance indicators (KPIs).

Provide regular reports and insights on social media performance to guide decision-making.

Analyze trends and audience insights to refine strategies and improve engagement.

Brand Building & Growth:

Develop strategies to increase brand awareness, drive traffic to the website, and increase conversions.

Identify opportunities for collaborations and partnerships with influencers and other brands.

Qualifications:

Education:

Bachelors degree in Marketing, Communications, Business, or a related field (preferred).

Experience:

Proven work experience as a Social Media Manager, Content Manager, or similar role (2-3 years).

Strong portfolio of social media campaigns and content creation.

Experience with social media management tools and advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).

Knowledge of SEO, content marketing, and digital marketing strategies is a plus.

Skills:

Excellent verbal and written communication skills.

Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).

Strong creative skills for content creation and visual storytelling.

Analytical mindset with the ability to interpret data and adjust strategies accordingly.

Ability to work independently and as part of a team in a fast-paced environment.

Desirable Qualities:

Creative thinker with a passion for social media trends.

Ability to adapt quickly to changes in social media platforms and trends.

Detail-oriented with excellent organizational skills.

Self-motivated, goal-driven, and proactive.

Benefits:

Competitive salary and benefits package.

Opportunity for growth and professional development.

A creative and collaborative work environment.

If you're passionate about social media, have a strong understanding of various platforms, and are ready to drive impactful digital marketing strategies, we'd love to hear from you!

Please apply with your resume and portfolio to hr.head@singhaniabuildcon.com

Preferred candidate profile

Experience : Mini 5+ Yrs

• Developing and executing content calendars
• Creating and nurturing social media communities
• Staying updated about the latest social media trends
• Tracking useful social media metrics
• Creating effective social media marketing campaigns

Job Location : Raipur Chhattisgarh