Trade Marketing Manager

Job Title: Manager Trade Marketing

Job Type: Permanent, Full-time

Function: Exports India

Business: Godrej Consumer Products Limited

Location: Mumbai, Maharashtra, India

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

https://www.godrejindustries.com/

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

https://www.godrejcp.com/

About the role

As a Trade Marketing Manager, you will play a pivotal role in driving sales revenue through a robust network of country distributors while also developing and nurturing direct customer accounts. This dynamic position combines strategic marketing initiatives with hands-on sales execution, requiring international travel as needed.

Key Responsibilities

1. Trade marketing

- Develop and execute trade marketing initiatives tailored to brand and country-specific requirements

- Analyse brand positioning in new and emerging markets, identifying targeted consumer insights and proposing relevant products or NPDs (New Product Developments)

- Collaborate with sales teams to implement monthly marketing and trade marketing (TM) activities in assigned countries within planned budgets

- Champion brand ownership, aligning with the companys vision, mission, goals and strategies

- Translate brand strategies into actionable plans, ensuring effective brand positioning and go-to-market execution

- Lead brand launches, ensuring alignment with company objectives and timelines

- Monitor the performance of marketing campaigns, evaluate ROI and track KPIs

- Conduct market trend analysis, research consumer insights and assess competitor activities to uncover growth opportunities

- Oversee marketing and advertising efforts to maintain consistency with the product line strategy

- Ensure 100% adherence to established systems and processes

2. Business development

- Manage sales operations across assigned markets to drive growth

- Expand product range within existing distributor accounts and identify new distributors in emerging markets

- Formulate and implement sales strategies to improve top-line performance

- Lead sales teams to generate new opportunities through networking, inbound inquiries and outbound outreach

- Facilitate country entry and distribution expansion strategies in emerging markets

- Drive sales process automation and establish strong sales frameworks across markets

- Strengthen penetration into key accounts and monitor receivables to ensure efficient credit control

- Achieve monthly, quarterly and annual sales forecasts while maintaining country-level performance reporting

- Optimise gross and net margins in alignment with budgetary goals

- Monitor manpower productivity and utilisation of country budgets

- Manage product registrations with regulatory bodies such as municipalities and FDA, as relevant to local markets

- Ensure compliance with trading policies, payment protocols and currency regulations in collaboration with the finance team

- Adhere to local health and safety laws and corporate policies

- Maintain a dynamic MIS system to monitor distributor stocks, secondary sales and inventory replacement to maintain high fill rates

- Collaborate on shipping schedules, credit control mechanisms, licenses and safety documentation to ensure timely and accurate administration

- Plan and execute cost reductions for freight, insurance and forwarding expenses

Who are we looking for?

Education

• MBA/PGPM degree from a recognised university (preferred)
• A degree in Marketing or Sales is highly preferred

Experience

• 3-8 years of experience in Sales, Marketing, or Trade Marketing roles
• Demonstrated success as a Brand Manager, Business Development Manager, or Trade Marketing professional
• Proven expertise in FMCG sales and distribution operations

Skills

• Strong ability to conceptualise and execute brand and marketing strategies while effectively communicating with senior management
• Analytical mindset with proficiency in data-driven decision-making
• Up-to-date knowledge of marketing trends and industry best practices
• High proficiency in managing numbers, metrics and spreadsheets
• Expertise in:
• Partner management
• Sales management
• Planning and organising
• Execution excellence
• Result-oriented with a focus on delivering measurable outcomes
• Big-picture thinking while maintaining attention to detail
• Proactive mindset with the ability to adapt short-term actions to long-term objectives
• Collaborative, win-win thinking that drives mutual success

Whats in it for you?

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms.

https://www.godrejcareers.com/benefits/

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. Its not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.