Sr. Manager - Trade Marketing

Your Tasks and Responsibilities:

The incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective:

• Effective Deployment of Trade schemes Primary as well as Secondary
• Developing Trade Engagement programmes to get the trade partners focus on the company portfolio
• Distributor Engagement Programme thereby to align them to the company objective
• Competitive Actions Tracking
• Working out market specific Competitive action plans to improve market standing
• Working out New Product launch Plans
• Coordinate with the activation agency to ensure Trade Events are conducted in an impactful manner, as per the plan.
• Drive cost efficiencies through appropriate negotiation with the agency as well as minimizing wastage

Who you are:

Experience: 7 10 years of Overall Experience with minimum 3 4 years of experience at ASM / RSM level in OTC/ Pharma/ Consumer Goods industry. Trade Marketing experience at Zonal / HO level will be preferred.

• Education: Graduate and MBA
• Skills:
• Excellent written and oral communication skills
• Team player
• Able to quickly learn and adapt to new technology platforms and software tools
• Proficient in MS Office and other standard business software

Job location: Sun House, Goregaon East, Mumbai