Fusion Business Solutions - Head - Sales & Marketing (8-10 yrs)

About the Company:

Fusion Business Solutions is one of the leading Business Process Management company based in India (Udaipur, Rajasthan), with offices in USA,UK, Canada and Australia.

Precisely, we help businesses in their Accounting, administrative, recruitment, and repetitive jobs as a be-fitting virtual assistant service provider.

With an objective to reduce in-house burden, save time & money, and regain focus, we show flexibility in working 24/7 for clients with dynamic needs.

Company Size700 plus employees based in Udaipur, Rajasthan.

Job Location: Udaipur (Rajasthan).

Job Description:

Strategic Planning:

- Develop and execute comprehensive marketing and sales strategies tailored to the outsourcing segment of international markets, with a focus on the US and UK.

- Utilize market insights and trends to identify opportunities for business growth and expansion.

- Collaborate with executive leadership to align marketing and sales efforts to meet organizational objectives.

Brand Management:

- Lead efforts to strengthen the company's brand presence in the outsourcing industry, ensuring alignment with international market expectations.

- Oversee the development of compelling brand messaging and positioning that highlights the company's expertise in AI, ML, and other advanced technologies.

- Ensure consistency in branding across all marketing collateral and communication channels.

Sales Leadership:

- Direct the sales team in developing and implementing effective strategies and action plans to drive revenue generation and achieve sales targets.

- Provide guidance and support to sales development representatives (SDRs) and the closers, equipping them with the tools and resources needed to meet their goals.

- Establish and monitor key performance indicators (KPIs) to track sales performance and identify areas for improvement.

Marketing Management:

- Lead and drive marketing initiatives to promote the company's services and solutions in the outsourcing sector, with a focus on showcasing technological capabilities.

- Direct the marketing team to create engaging content, campaigns, and events targeted at international clients and prospects.

- Utilize digital marketing channels and platforms to maximize reach and visibility in the US and UK markets.

Client Relationship Management:

- Cultivate and maintain strong relationships with key clients and stakeholders, serving as a trusted advisor on outsourcing solutions and technological advancements.

- Lead efforts to expand the company's client base by identifying and pursuing new business opportunities in target markets.

- Act as a primary point of contact for international clients, addressing their needs and concerns to ensure high levels of satisfaction and retention.

Market Research and Innovation:

- Stay abreast of industry trends, competitive dynamics, and emerging technologies in the outsourcing sector, particularly related to AI, ML, and other advanced solutions.

- Conduct market research and analysis to identify market gaps, customer needs, and competitive advantages.

- Drive innovation in marketing and sales strategies, leveraging technological advancements to gain a competitive edge in the international market.

Qualifications:

- Master's degree in business administration, Marketing, or a related field; MBA preferred.

- Minimum of 8 to 10 years of experience in marketing and sales roles, with a focus on the BPO segment.

- Proven track record of success in selling services in international markets, particularly in the US and UK.

- Demonstrated expertise in marketing and selling BPO solutions equipped with AI, ML, or other advanced technologies.

- Strong leadership skills with the ability to inspire and motivate teams to achieve goals.

- Excellent communication, negotiation, and interpersonal skills.

- Willingness to relocate to Udaipur and work flexible shift timings.

- Ability to travel frequently as needed to engage with clients and prospects.