Manager - Media Buying

Role & responsibilities

• In-depth knowledge about TV, Print, Digital Media Industry
• Is well versed with CPRP, ER, CPI, CPM, YouTube etc.
• Experience of dealing with Influencers promotions led requirements (Direct negotiations with Influencers, Celebrities, etc.)
• TVC / Digital Production led negotiations for Digital content (short and long videos, photoshoots, etc.)
• Mainline Communication Agency for drafting all the ATL and BTL activities for the Organization
• Public Relation (PR) agency for handling the Corporate affairs
• Well versed with complete Procurement process

. 

• Dealing with Consultants / Consultant agencies
• Research Agencies for marketing
• Online and Offline marketing vendor exposure and commercial finalization 
• Establish category specific objectives and formulate sourcing strategies - specific to Marketing
• Quick Turn Around Time for finalization of Procurement activities
• Provide pro-active support in new source identification, assessment, and evaluation as per strategic sourcing process (RFP/RFQ) followed by PO documentation and compliance.
• Collaborate with internal teams (Finance / Legal) to address commercial and technical challenges to ensure timely implementation of Contracts/Agreements related to the assigned category.
• Collaborate with Analytics team on Periodic reporting to project and Procurement leadership on status, issues, and corrective actions.
• Collaborate with Marketing teams and Procurement leadership on developing vendor performance metrics and Key Performance Indicators (KPI) for service partners
• Co-ordinate periodic vendor reviews and publish vendor performance metrics. Act as a pivotal point of escalation for managing Vendor performance: Identify Service partners issues and Co-ordinate resolution process (Commercial and Qualitative)
• Develop benchmark data on the Marketing category / service segment and conduct Demand and Supply analysis for the category

Preferred candidate profile

• MBA with 3+ years of experience and In-depth knowledge about TV, Print, Digital Media Industry.
• Is well versed with CPRP, ER, CPI, CPM, YouTube etc.
• Experience of dealing with Influencers promotions led requirements (Direct negotiations with Influencers, Celebrities, etc.)
• TVC / Digital Production led negotiations for Digital content (short and long videos, photoshoots, etc.)

Perks and benefits