Digital Marketing SME

Job Summary: We are seeking a highly skilled and experienced Subject Matter Expert (SME) to lead and enhance our digital marketing strategy. The ideal candidate will have a deep understanding of digital marketing trends, data analytics, and strategic planning to drive clients marketing efforts to the next level.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions.
• Utilize web analytics tools, like Google Analytics 4 (GA4)/GTM or Adobe Analytics, to gather and analyze data, providing actionable insights.
• Perform ROI analysis to measure the effectiveness of marketing campaigns and strategies.
• Analyze and interpret web analytics data to identify trends, opportunities, and areas for improvement.
• Create compelling stories on customer journey, funnel gap analysis from data & develop dashboards on tools like PowerBI & Looker Studio
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Align industry best practices for digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing, & seamless integration of web analytics platforms with websites and apps to guarantee accurate tracking of traffic and user behavior.
• Monitor and report on the performance of digital marketing initiatives, providing actionable insights and recommendations.
• Stay updated with the latest trends and advancements in digital marketing sphere.
• Train and mentor junior team members on web analytics and digital marketing strategies.

Qualifications:

• Proven experience in digital marketing strategy development and implementation.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficient in using SQL, or BigQuery to analyze data and find insights, trends & gaps
• Expertise in Google Analytics 4 (GA4), Google Tag Manager
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.
• Certification in GA4 or related digital marketing certifications is a plus.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

Preferred Skills:

• Knowledge of HTML/CSS, JS & web development and UX/UI principles.
• Experience with marketing automation platforms.
• Familiar with applications of modeling techniques such as Customer segmentation, Media Mix Modeling
• Understand principles of Identity resolution techniques & implementation and usage of CDP platforms