66 Equitas Small Finance Bank Jobs

Role & responsibilities

• To develop and implement regional marketing plans in line with central marketing strategy and regional sales objectives.
• Develop and implement customer centric activities to enhance customer engagement.
• Develop regional marketing programs to solve problem specific to the region, evaluate new channels for activities to effectively and efficiently engage with new prospects and existing customers.
• Manage the regional marketing budget, ensuring optimal allocation and achieving ROI targets.
• Ensure brand consistency and integrity across all regional marketing initiatives. Strengthen the banks brand presence and reputation within the region.
• Collaborate with cross-functional team and centralised marketing team to ensure seamless activity execution.
• Build and effectively manage relationships with local vendors, media partners etc.
• Lead, mentor and manage cross functional team within the region on implementing marketing activities.
• Conduct Market Research and analysis to identify trends, opportunities and competitive landscape.Preferred candidate profile

Perks and benefits

• Local Conveyance
• Home, Vehicle, and Life cycle Loans at Special rates
• Employee care and well-being programs
• Health Insurance
• Professional Development program Employee Referral Bonus
• Long service Award
• High Achievers Award
• Festival Celebrations