Equentis - Content Manager (4-7 yrs)

Key Responsibilities:

- Plan Monthly Content Calendars: Develop and maintain a strategic content calendar to deliver consistent and timely content across platforms including email, whatsApp, internal communication requirements.

- Creating Marketing Content for emailers, and other outbound marketing channels.

- Write Converting Copies: Create persuasive copy for website lead forms to drive conversions and capture leads.

- Conduct Competitive Analysis: Perform competitive analysis to stay ahead of industry trends and inform content strategies.

- Editing / managing SEO content: Review and edit content for SEO optimization, ensuring it meets quality standards and aligns with SEO best practices.

- Write Financial and Stock-Based Articles: Produce one high-quality financial or stock-based article daily to engage our audience and showcase industry insights.

- Manage CMS Uploads: Oversee the uploading and formatting of content on our

- Content Management System (CMS) to ensure a seamless and visually appealing presentation.

- Coordinate with Design Team: Collaborate with the design team to create compelling blog images and visuals that enhance the content and attract readers.

- Analyze Content Performance: Check analytics to understand what content is working and what isn't, and adjust strategies accordingly.

- Manage Quora: Oversee and engage with our Quora presence to drive brand awareness and engagement.

What are we looking for?

- MBA in Marketing or any related field.

- 4-7 years of experience in content ideation, writing, editing and management.

- BFSI background / financial content creation past experience will be an added advantage