Draup - Head - Marketing (10-15 yrs)

Head - Marketing

Job Responsibilities:

- Build, develop, and grow the Marketing team for a B2B company with global customers and a primary focus on the US market

- Own and impact the two primary areas of marketing focus: lead generation and branding/awareness

- Develop strategic marketing plans to create new revenue opportunities, upsell and cross-sell with existing customers, and significantly increase the brand awareness in market

- Define and execute on marketing plans, programs and processes to achieve the various revenue, margin, and customer related targets

- Own all digital marketing plans and roadmaps, based on pre-identified outcomes and metrics

- Engage with and impact ratings by industry analysts such as Gartner and Forrester, review agencies such as G2 and TrustRadius, and functional forums such as HRTech.

- Independently build, manage client interactions that will lend to building quality artefacts and connects that can be leveraged by the organization

- Creative management of customer events - Ideation of concepts and themes based on technology and business trends, attendee experience design etc.

- Identify the right set of vendors and channels, and work effectively with the commercial team (pre-sales, account executives, SDR, customer success teams) to deliver success

- Understand target markets and use-cases, industry and customer trends, competitive landscape, and help position product effectively to win in the market

- Think out of the box, manage expectations of internal and external stakeholders

Essential skills/competencies:

- 10-15 years of experience

- Experience in B2B marketing with a primary focus on US and global markets/customers

- Expert in digital marketing across all channels including website, social media

- Demonstrated experience in driving high quality lead generation and conversion

- Excellent people management skills, to motivate team despite repetitive tasks

- Excellent Interpersonal skills, presentation skills and high problem-solving ability.

- Time and Budget management skills, multi-task, prioritize effectively to meet project deadlines

- Analytical skills to forecast and identify trends and challenges

- Proactively define and drive customer strategies and goals

- Ensure excellent customer service and quality delivery

- High energy level and enthusiasm

- High level of ethics and integrity

Other Requirements:

- Leadership skills, with ability to build and manage high performance teams

- Deep knowledge of customer interfacing and negotiations

- Proven ability to achieve sales and customer satisfaction objectives

- Expert communicator, able to communicate effectively in short and long form

- Able to partner with and influence senior leaders

- Creative, Self-starter, who is highly motivated, focused, curious to learn