Head - Marketing - Media Tech Firm (10-15 yrs)

Role: Head of Marketing

Exp. 10+ yrs

Location: Mumbai

Company: A media-tech company

Job Description:

Strategic Planning:

- Strategic Leadership: Drive the marketing vision and roadmap for both our TV-as-a-Service business and content aggregator mobile platform.

- Brand Management: Build and manage a powerful brand portfolio that resonates across diverse audiences.

- Creative Innovation: Lead creative development across campaigns, positioning the company as a trailblazer in the entertainment landscape.

- Media Strategy: Plan, execute, and optimize high-impact media campaigns across digital and traditional channels. Oversee data-driven marketing initiatives to achieve measurable business outcomes.

- Cross-Functional Collaboration: Work closely with product, tech, and content teams to create compelling customer journeys and experiences.

Digital Marketing:

1. SEO & Content Marketing: Invest in SEO and high-quality content to improve your website's visibility and attract organic traffic. Create engaging blog posts, videos, and infographics that resonate with your audience.

2. Social Media Strategy: Implement a robust social media strategy to engage with your audience, build community, and drive traffic to your website. Use analytics to track performance and refine your approach.

3. Email Marketing: Utilize email marketing to nurture leads and maintain relationships with customers. Personalize your emails based on customer behavior and preferences.

Performance Analytics:

1. KPIs & Metrics: Define key performance indicators (KPIs) and regularly track metrics such as ROI, conversion rates, and customer acquisition costs. Use this data to optimize your campaigns.

2. Marketing Automation: Implement marketing automation tools to streamline processes, segment audiences, and deliver targeted messaging.

3. Data-Driven Decisions: Use data analytics to make informed decisions. Regularly review reports and adjust strategies based on insights.

Team Management:

1. Talent Development: Invest in the growth and development of your marketing team. Provide training, mentorship, and opportunities for professional growth.

2. Collaboration & Communication: Foster a collaborative environment where team members can share ideas and work together effectively. Ensure clear communication channels within the team and with other departments.

Innovation & Creativity:

1. Experimentation: Encourage a culture of experimentation and innovation. Test new ideas, channels, and approaches to see what works best.

2. Customer Feedback: Actively seek and incorporate customer feedback to improve your products, services, and marketing efforts.

Budget Management:

1. Budget Allocation:

- Allocate your marketing budget wisely across different channels and campaigns.

- Prioritize high-impact activities that align with your business goals.

2. ROI Tracking:

- Continuously track the return on investment (ROI) for your marketing efforts.

- Adjust your budget based on performance and effectiveness.

What You Bring:

- Experience:

- 10+ years in marketing, with a strong mix of brand building, media planning, and campaign execution.

- Experience in entertainment, technology, or consumer-facing brands is a plus.

- Creative and Analytical Prowess: A balance of creative thinking and analytical skills to craft campaigns that are both compelling and results-driven.

- Growth Hacking: Expertise in digital marketing, including social media, performance marketing, and emerging platforms to grow business.