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2 Apex Services Jobs

Head - Marketing - Media Tech Firm (10-15 yrs)

10-15 years

Head - Marketing - Media Tech Firm (10-15 yrs)

Apex Services

posted 2mon ago

Job Description

Role: Head of Marketing


Exp. 10+ yrs


Location: Mumbai


Company: A media-tech company


Job Description:


Strategic Planning:


- Strategic Leadership: Drive the marketing vision and roadmap for both our TV-as-a-Service business and content aggregator mobile platform.


- Brand Management: Build and manage a powerful brand portfolio that resonates across diverse audiences.


- Creative Innovation: Lead creative development across campaigns, positioning the company as a trailblazer in the entertainment landscape.


- Media Strategy: Plan, execute, and optimize high-impact media campaigns across digital and traditional channels. Oversee data-driven marketing initiatives to achieve measurable business outcomes.


- Cross-Functional Collaboration: Work closely with product, tech, and content teams to create compelling customer journeys and experiences.


Digital Marketing:


1. SEO & Content Marketing: Invest in SEO and high-quality content to improve your website's visibility and attract organic traffic. Create engaging blog posts, videos, and infographics that resonate with your audience.


2. Social Media Strategy: Implement a robust social media strategy to engage with your audience, build community, and drive traffic to your website. Use analytics to track performance and refine your approach.


3. Email Marketing: Utilize email marketing to nurture leads and maintain relationships with customers. Personalize your emails based on customer behavior and preferences.


Performance Analytics:


1. KPIs & Metrics: Define key performance indicators (KPIs) and regularly track metrics such as ROI, conversion rates, and customer acquisition costs. Use this data to optimize your campaigns.


2. Marketing Automation: Implement marketing automation tools to streamline processes, segment audiences, and deliver targeted messaging.


3. Data-Driven Decisions: Use data analytics to make informed decisions. Regularly review reports and adjust strategies based on insights.


Team Management:


1. Talent Development: Invest in the growth and development of your marketing team. Provide training, mentorship, and opportunities for professional growth.


2. Collaboration & Communication: Foster a collaborative environment where team members can share ideas and work together effectively. Ensure clear communication channels within the team and with other departments.


Innovation & Creativity:


1. Experimentation: Encourage a culture of experimentation and innovation. Test new ideas, channels, and approaches to see what works best.


2. Customer Feedback: Actively seek and incorporate customer feedback to improve your products, services, and marketing efforts.


Budget Management:


1. Budget Allocation:


- Allocate your marketing budget wisely across different channels and campaigns.


- Prioritize high-impact activities that align with your business goals.


2. ROI Tracking:


- Continuously track the return on investment (ROI) for your marketing efforts.


- Adjust your budget based on performance and effectiveness.


What You Bring:


- Experience:


- 10+ years in marketing, with a strong mix of brand building, media planning, and campaign execution.


- Experience in entertainment, technology, or consumer-facing brands is a plus.


- Creative and Analytical Prowess: A balance of creative thinking and analytical skills to craft campaigns that are both compelling and results-driven.


- Growth Hacking: Expertise in digital marketing, including social media, performance marketing, and emerging platforms to grow business.


Functional Areas: Other

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What people at Apex Services are saying

What Apex Services employees are saying about work life

based on 62 employees
56%
56%
58%
95%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Apex Services Benefits

Work From Home
Job Training
Soft Skill Training
Free Transport
Team Outings
International Relocation +6 more
View more benefits

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