Head - Marketing - EdTech (12-17 yrs)

Head - Marketing

Role & responsibilities:

- Build & Continuously Refine Marketing Strategy to Effectively position the brand

- Acquire key segment insights of both Enterprise Customers & Individual Learners across priority Industry Verticals to build segment specific messaging and outreach strategy

- Scan the external environment for developments in focus industries; Carry out competitive analysis to understand the competitor offerings; Analyze industry trends and industry at global level regularly and derive implications for the marketing strategy

- Responsible to position the brand as the most trusted ally of the Industry to develop future skills talent & the most effective capability arsenal for working professionals to continuously remain relevant & grow in their respective careers

- Build & Execute Media plans that primarily involve popular digital media platforms, digital ad networks, social media platforms & other new age outreach mediums. With programmes for multiple industry verticals, professions, domains and eligibility levels

- The incumbent is expected to use the power of digital media that can sharply target the right audience to ensure adequate generation of quality leads and maximum conversion.

- In addition to Performance Marketing, the incumbent would also have responsibility to effectively plan & manage PR activities for the brand. This would range from Press Releases, Events, Conferences, articles, blogs, podcasts & press interviews

- Manage globally reputed advertising, media and Public Relation agencies to execute the marketing and PR plans. The incumbent is expected to lead and manage these strategic vendors so that they deliver as per requirements and within budgets.

- Allocate responsibilities within team, monitor performance, provide developmental feedback, resolve grievances, counsel and mentor team members through the year; Appraise team's performance as per the performance management cycle; Assist HR in recruitment, as required.

Preferred candidate profile:

- At least 12-15 years of experience with exposure to branding, PR and communications role

- MBA with specialization in Marketing

- Experience in higher education/edtech industry is preferable