Head - Marketing - Real Estate (12-25 yrs)

Job Description: Marketing Head - Real Estate Company

Location: Gurugram Sector- 59

Experience: 12+ years in real estate marketing

Job Overview:

We are looking for an experienced and dynamic Marketing Head to lead our marketing initiatives in the real estate sector. The ideal candidate will be responsible for developing and implementing strategic marketing plans to enhance brand visibility, drive sales, and maximize ROI. They will oversee digital marketing, offline campaigns, branding, lead generation, and customer engagement strategies, End-to-End Marketing Cycle.

Key Responsibilities:

Strategic Planning & Execution:

- Develop and execute comprehensive marketing strategies to drive brand awareness and lead generation.

- Plan and implement 360-degree marketing campaigns across digital, print, OOH, and other channels.

- Conduct market research to identify trends, target audience, and competitor strategies.

- Work closely with the sales team to align marketing efforts with business goals.

Branding & Positioning:

- Establish and maintain a strong brand identity for the company.

- Oversee content creation, including brochures, videos, advertisements, and social media content.

- Ensure consistency in brand messaging across all platforms.

Digital & Performance Marketing:

- Lead digital marketing efforts, including SEO, SEM, PPC, social media, and email marketing.

- Optimize digital campaigns for lead generation and conversion.

Events & Public Relations:

- Plan and execute promotional events, exhibitions, and property launches.

- Collaborate with PR agencies and media houses for brand visibility.

- Build relationships with influencers, media partners, and stakeholders.

Budgeting & ROI Analysis:

- Allocate and manage the marketing budget efficiently.

- Track and analyze campaign performance, adjusting strategies to maximize ROI.

- Provide detailed reports on marketing metrics and impact on sales.

Team Leadership & Collaboration:

- Lead and mentor a team of marketing professionals.

- Coordinate with external agencies, designers, and content creators.

- Work closely with sales, CRM, and other departments for seamless execution of campaigns.

Qualifications & Skills:

- MBA/PG in Marketing, Business, or a related field.

- 12+ years of experience in real estate marketing.

- Proven track record of successful marketing campaigns and lead generation.

- Strong understanding of digital marketing, SEO, SEM, and social media strategies.

- Excellent communication, negotiation, and leadership skills.

Preferred:

- Experience in luxury or commercial real estate marketing.

- Knowledge of real estate regulations and market trends.

- Strong network with media agencies and advertising partners.